Mother, daughter team balance each other in operating Brightside Boutique


In 1999, Ann Wolf decided to go into business for herself in order to have flexible hours that would allow her to homeschool her youngest daughter Bekah.

Wolf said the store also served as a way to mentor her oldest daughter on how to run a business. When Bekah grew up, she became business partners with her mother.

The original store in Lewisville and a second in Flower Mound were combined 10 years ago into Brightside Boutique in Highland Village.

Their partnership works, Bekah said, because of the way they view each other. Ann said her imaginative mind is complemented by Bekah’s rational one.

“We understand each other,” she said. “If there wasn’t that mutual respect and that balancing act then it wouldn’t work.”

When Ann first opened the store it only sold Merle Norman cosmetics, which Bekah said the family uses faithfully.

Over time, the business grew to include clothing lines and accessory lines such as Brighton, which features jewelry and purses.

“I was a buyer for my sister’s store out in Midland for several years and I made a connection with Brighton for her store, and I knew the quality of the items; I knew the warranties that they put behind their products, you know, from their handbags to their jewelry [so I decided to include it],” Ann said.

The boutique also offers professional makeup services and complimentary gift wrapping.

Throughout the year, the owners also hold special events. For example, on Dec. 21 the boutique will have Men’s Night where men, with the help of workers, pick out gifts for women in their life.

Ann said the best part about owning a local business is creating relationships.

“There is still no substitute for [human interaction],” Ann said. “No longer is shopping just shopping. It really is about relationships.”

Brightside Boutique

1400 Shoal Creek, Ste.150, Highland Village

Mon.-Tue. 10 a.m.-7 p.m.
Wed.-Sat. 10 a.m.-8 p.m.
Sun. noon-5 p.m.

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