Keller City Council approves city’s first Panera Bread location

Keller City Council approved a special use permit for the city’s first Panera Bread location at a meeting Feb. 18. (Courtesy city of Keller)
Keller City Council approved a special use permit for the city’s first Panera Bread location at a meeting Feb. 18. (Courtesy city of Keller)

Keller City Council approved a special use permit for the city’s first Panera Bread location at a meeting Feb. 18. (Courtesy city of Keller)

Dining options are expanding for city of Keller residents.

Keller City Council approved a specific-use permit Feb. 18 for the city’s first Panera Bread restaurant, to be located at 1241 Keller Parkway, Keller, a short distance from Keller Town Center.

“I think [they’re] going to be swamped,” Council Member Sheri Almond said.

The 3,500-square-foot restaurant will be located on 1.29 acres adjacent to Braum's.

The SUP was needed due to Town Center zoning requirements that prohibit a drive-thru and require buildings to be a minimum of 6,000 square feet, according to Julie Smith, city of Keller director of community development.


Design specifications indicate a 22-foot-high building with 80 interior seats and an additional 30 exterior seats on a patio area. The site will include 53 parking spaces.

At a Keller Planning and Zoning Commission meeting Jan. 28, the commission unanimously recommended design changes that included relocating the drive-thru to avoid bisecting drive-thru and parking traffic and installing a centralized walkway for pedestrian traffic.

“We have about 30%-35% of our sales go through the drive-thru lane,” said John McKay, Panera Bread director of real estate. “Anytime a drive-thru is present, ... people like to grab their food and go back to the house.”

Hours of operation for the Keller store will be Mon.-Fri., 6:30 a.m.-9 p.m. and Sat.-Sun., 7 a.m.-9 p.m.

It will join two other Fort Worth-area Panera Bread locations, including an Alliance Town Center location at 2925 Heritage Trace Parkway, Fort Worth.
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By Ian Pribanic

Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


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