City of Keller coronavirus task force unveils fundraising ideas for local businesses

Funds would be distributed through a loan forgiveness program to qualified businesses, with a maximum loan amount of $5,000. (Katherine Borey/Community Impact Newspaper)
Funds would be distributed through a loan forgiveness program to qualified businesses, with a maximum loan amount of $5,000. (Katherine Borey/Community Impact Newspaper)

Funds would be distributed through a loan forgiveness program to qualified businesses, with a maximum loan amount of $5,000. (Katherine Borey/Community Impact Newspaper)

The city of Keller’s COVID-19 Economic Task Force is aiming to take local businesses “Beyond the Mask” with a new set of fundraising initiatives.

In response to the economic impact of coronavirus-related restrictions on local businesses, the task force informed Keller City Council at a May 5 meeting of five fundraising possibilities that would be used to pool funds, which would then be distributed through a loan forgiveness program to qualified businesses, with a maximum loan amount of $5,000.

“We worked long and hard, and I appreciate the work everyone did on the task force,” said Beckie Paquin, council member and task force chair. “The plan is to roll out as many [initiatives] as possible, and Initiative No. 1 is ready to go right now.”

The first initiative would be a 6-12-month temporary naming rights campaign that would allow Keller businesses and individuals to sponsor town structures, streets, buildings and other fixtures.

The naming rights campaign has the potential to raise up to $270,000 if all items are sponsored, according to Trina Zais, task force member and city of Keller director of economic development.


The task force concluded the best way to help local businesses “is by helping them make their rent or mortgage payment or pay employees,” Zais said. “It is something that should not be done over years, plural, but relatively quickly.”

Applications from local businesses for the forgivable loan program will be accepted from May 6-June 3.

Criteria for a local business to be considered for the program include the following.

  • Must be a business within city limits of the city of Keller

  • Must have been economically injured due to measures enacted in response to the COVID-19 pandemic

  • Must have a valid certificate of occupancy issued by the city of Keller

  • Must remain in operation for 12 consecutive months from the award date of the loan


The task force provided details on four additional fundraising initiatives that may be implemented in the future, including a virtual 5K race and a “Beyond the Mask” dinner theater event, along with “Beyond the Mask” reusable shopping bags and buttons.

The combined fundraising potential for all five initiatives totals more than $350,000.

In addition to a fundraising pool for the forgivable loan program, the Keller COVID-19 Economic Task Force will seek to earmark $100,000 from the Keller Economic Development Board as a matching fundraising effort, Zais said.

“The goal of the task force was to engage Keller business owners in order to develop positive, proactive measures to assist businesses to survive and recover from the economic impact of COVID-19,” she said.
By Ian Pribanic
Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


MOST RECENT

Community Impact Newspaper staff
$21M in rental assistance available in Denton County through Eviction Diversion Program

This eviction diversion program aims to prevent homelessness during the pandemic by helping tenants to stay in their homes and compensating landlords for unpaid rent.

Dental tools during an appointment at a dentist's office
Scott's Dental Group to open Fort Worth office

The office plans to open in July.

plate of food
Tarrant Area Food Bank, Culinary School of Fort Worth launch new apprenticeship program

A new food industry job-readiness program in partnership with the Tarrant Area Food Bank and Culinary School of Fort Worth is launching.

Dunkin' serves coffee drinks, doughnuts, breakfast sandwiches, muffins and more. (Courtesy Dunkin')
Dunkin' to open in Richardson; Mad for Chicken coming to McKinney and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Meet the candidates running for Roanoke City Council Ward 2. (Community Impact Newspaper staff)
Q&A: Meet the candidates running for Roanoke City Council Ward 2

Ahead of the May 2021 elections, meet the two candidates running for Roanoke City Council Ward 2.

Jim's Pizza is relocating to Eldorado Parkway. (Community Impact staff)
Jim's Pizza relocates in McKinney; ice pop shop coming to Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

The red portion of the map identifies Collin County's corridor study area for new alignments for an expansion of FM 546. (Courtesy Collin County)
Collin County studies FM 546 in McKinney; 29 trees transplanted in Frisco and more top DFW-area news

Read the top business and community news from the past week from the Dallas-Fort Worth area.

Chick-fil-A's new location in the Spanish Village Shopping Center is now open for drive-thru and mobile curbside service. (Courtesy Chick-fil-A)
Chick-fil-A opens in Richardson; Lo-Lo's Chicken and Waffles moves to Grapevine and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

A lit patio fire with a lounge chair overlooking Texas Motor Speedway
The Speedway Club to reopen at Texas Motor Speedway for May doubleheader

The restaurant and spa will be open by reservation only.

Dental equipment during a patient visit
Dental Care of Texas now operating in Roanoke under new name and ownership

The change in name went into effect after North American Dental Group purchased 6 Day Dental.

A pen, a calculator, a graph, and a paperclip
Pine & Company CPAs relocating to Roanoke

The company specializes in accounting and tax consulting.