When Scott Moore founded Maple Street Biscuit Co., he created the type of restaurant he would want to visit.

Jay Quart, vice president of marketing and product strategy, said Moore worked at a Winn-Dixie grocery store, and after he was laid off, he decided to jump into the restaurant business for a new career.

“He said he wanted to have something unique, something special, something that you have to come to Maple Street to get that kind of food.” Quart said.

Moore opened his first Maple-centric location in 2012 in Jacksonville, Florida, and now has locations in seven states. The foray into Texas happened in 2018 in Frisco, and in 2022, Keller became the second North Texas location, Quart said. The expansion continues with a location in Dallas that opened in July as well as future ones coming to McKinney, Wylie and Mansfield.

“We love it here; it is a whole different vibe,” Quart said.

The details

Maple Street serves breakfast and lunch, consisting of comfort food with a twist, Quart said. Each item ordered is made from scratch. Biscuits—made with a touch of maple syrup—are made every 90 minutes, and the old batches get tossed to keep freshness a priority, Quart said.

The jams, jellies, apple butter and gravy for the biscuits are made daily. This summer, the company added traditional biscuit sandwiches—called Retro Biscuits—to the menu. Quart said weekends are often busy, so Retro Biscuits were added for weekdays in mind for customers on the go who still want a breakfast sandwich at a decent price.

“You can go to a gas station and get a bacon, egg and cheese biscuit, but you are not going to get it on fresh biscuit; you are not going to get it with pecan-smoked bacon and an egg however you want,” Quart said. “We feel that will allow us to reach more guests that don't have time on the weekend to share with us.”

A closer look

Quart said it took time to build the brand in Florida and expects the same in Texas. He said the company leaders are patient and do things differently than other restaurants he has worked for in his 20-plus years in the industry. The locations are called community stores, and instead of a manager or general manager, they are run by community leaders and assistant community leaders. In August, the Keller location celebrates A Month of Good, when profits from a coffee mug benefit the local Boys and Girls Club. That was a spinoff from the Day of Good, when the company closes for a day so the employees can volunteer in the community. Quart said the company tries to evolve and fit into each market, doing things differently at each location.

“Our belief is that we can take our mission and our philosophy and that it resonates everywhere,” Quart said. “The customers deserve fresh food. We're here to make sure that you get that every time.”