The art of craft coffee is more than just floral designs set in latte foam. Longtime roaster Alan Spicer said he knows this better than anyone.

Fascinated by the finer details of the coffee bean, Spicer began roasting coffee in his garage 10 years ago. Soon after, he said, he established a small business called LoneStar Roasters and found success selling his products at farmers markets.

Interest in Spicer’s coffees and teas encouraged him to expand from roasting to brewing. He found opportunity in Keller and took over the Brew’n Blues space at 841 N. Tarrant Parkway and officially opened Roscoe’s Coffee House in February 2020, serving a variety of global and proprietary blends.

“Our regulars say we have the best coffee because it’s very fresh,” he said. “All of the drip coffee, the espressos ... I make all of it, and it’s a week old at most when we serve it.”

Spicer said he is proud of the homemade syrups, coffee pods and 24-hour cold brews, the last of which are available in more than 10 flavors, including toasted marshmallow and salted caramel.

“We adhere to a true cold brew and steep it for 24 hours,” he said. “We use our flavored coffee beans, and we don’t bloom it or add sugar like a lot of the chain stores do.”

Organic, word-of-mouth referrals have been Roscoe’s most successful marketing tool to date, Spicer said.

Running a close second in popularity to the cafe’s coffee is namesake Roscoe himself, Spicer’s dog. While Roscoe is not allowed to hang inside the coffee house due to health codes, Roscoe will visit with guests on the patio from time to time. He is also the inspiration behind pup cups—a treat consisting of whipped cream and a dog biscuit, often added to drive-thru orders by those with pups in tow.

It is not only the canine set who enjoys a bite with their beverage, however. Roscoe’s also serves housemade baked goods, fruit smoothies and breakfast tacos. As business continues to improve, Spicer said he would like to add lunch fare to the menu.

Roscoe’s Coffee House - 841 N. Tarrant Parkway, Ste. 100, Keller. 817-485-0909. Hours: Mon.-Fri. 6 a.m.-5 p.m., Sat.-Sun. 7 a.m.-5 p.m.