North Fort Worth restaurant Elote Mexican Kitchen offers fast-casual meals from scratch

Elote Mexican Kitchen has found success with its margarita to-go kits ($10), which offer 16 oz house or skinny margaritas. (Ian Pribanic/Community Impact Newspaper)
Elote Mexican Kitchen has found success with its margarita to-go kits ($10), which offer 16 oz house or skinny margaritas. (Ian Pribanic/Community Impact Newspaper)

Elote Mexican Kitchen has found success with its margarita to-go kits ($10), which offer 16 oz house or skinny margaritas. (Ian Pribanic/Community Impact Newspaper)

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Street Tacos are just one of the many dishes Elote Mexican Kitchen offers. (Ian Pribanic/Community Impact Newspaper)
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The Casa Salad ($7.99) is made with mixed greens, black beans, roasted corn, tomatoes, avocado, cheese, tortilla chips, and a choice of meat and dressing. (Ian Pribanic/Community Impact Newspaper)
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Justin Loeb is the owner of Elote Mexican Kitchen. (Ian Pribanic/Community Impact Newspaper)
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Staff are wearing face masks and other protective equipment, and customers have options for dine-in, takeaway and to-go. (Ian Pribanic/Community Impact Newspaper)
Affected by restrictions related to the COVID-19 pandemic for months, the dining room at Elote Mexican Kitchen in Northeast Fort Worth became a giant to-go factory, said owner Justin Loeb.

Loeb was expecting to reduce staff hours and stay open with only a skeleton crew. Instead, the restaurant was “crushed” with business, he said.

“The community has been phenomenal through this whole thing,” Loeb said. “Sales weren’t as good as when the dining room was open, but our goal was to keep the doors open and keep all of our staff employed.”

Loeb and his wife, Cynthia, own the restaurant together along with Oliva Italian Eatery. They accomplished their goal at both restaurants by keeping their staff, including 20 members at Elote Mexican Kitchen, employed.

Part of the success came from relaxed regulations on to-go alcohol purchases, Loeb said. The Mexican restaurant has sold more than 1,000 margaritas in the past three months, which has helped to offset a loss in catering revenue due to the cancellation of large-scale events.


“When you open a business, you have an idea of what it might be, but you evolve,” Loeb said. “You don’t want to change a lot, but you always want to make modifications here and there.”

Now, serving dine-in customers at 50% capacity, the restaurant has remained committed to from-scratch meals while providing customers a comfortable environment.

Staff wear face masks at all times, oft-touched areas are regularly sanitized and large booths with high walls provide privacy and social distancing. The restaurant also has an efficient online ordering system and is still offering to-go and delivery options, along with weekly deals and at least five flavors of margaritas.

“I want everything here to be as fresh as it possibly can,” Loeb said. “We want to provide people an original option where you can come and get everything for your family. It’s something we have at both restaurants.”

Elote Mexican Kitchen

12854 N. Beach St., Fort Worth

817-741-3600

www.elotemex.com

Hours: Sun.-Thu. 11 a.m.-8:30 p.m.; Fri.-Sat. 9 a.m.-9 p.m.

By Ian Pribanic
Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


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