North Fort Worth restaurant Elote Mexican Kitchen offers fast-casual meals from scratch

Elote Mexican Kitchen has found success with its margarita to-go kits ($10), which offer 16 oz house or skinny margaritas. (Ian Pribanic/Community Impact Newspaper)
Elote Mexican Kitchen has found success with its margarita to-go kits ($10), which offer 16 oz house or skinny margaritas. (Ian Pribanic/Community Impact Newspaper)

Elote Mexican Kitchen has found success with its margarita to-go kits ($10), which offer 16 oz house or skinny margaritas. (Ian Pribanic/Community Impact Newspaper)

Image description
Street Tacos are just one of the many dishes Elote Mexican Kitchen offers. (Ian Pribanic/Community Impact Newspaper)
Image description
The Casa Salad ($7.99) is made with mixed greens, black beans, roasted corn, tomatoes, avocado, cheese, tortilla chips, and a choice of meat and dressing. (Ian Pribanic/Community Impact Newspaper)
Image description
Justin Loeb is the owner of Elote Mexican Kitchen. (Ian Pribanic/Community Impact Newspaper)
Image description
Staff are wearing face masks and other protective equipment, and customers have options for dine-in, takeaway and to-go. (Ian Pribanic/Community Impact Newspaper)
Affected by restrictions related to the COVID-19 pandemic for months, the dining room at Elote Mexican Kitchen in Northeast Fort Worth became a giant to-go factory, said owner Justin Loeb.

Loeb was expecting to reduce staff hours and stay open with only a skeleton crew. Instead, the restaurant was “crushed” with business, he said.

“The community has been phenomenal through this whole thing,” Loeb said. “Sales weren’t as good as when the dining room was open, but our goal was to keep the doors open and keep all of our staff employed.”

Loeb and his wife, Cynthia, own the restaurant together along with Oliva Italian Eatery. They accomplished their goal at both restaurants by keeping their staff, including 20 members at Elote Mexican Kitchen, employed.

Part of the success came from relaxed regulations on to-go alcohol purchases, Loeb said. The Mexican restaurant has sold more than 1,000 margaritas in the past three months, which has helped to offset a loss in catering revenue due to the cancellation of large-scale events.


“When you open a business, you have an idea of what it might be, but you evolve,” Loeb said. “You don’t want to change a lot, but you always want to make modifications here and there.”

Now, serving dine-in customers at 50% capacity, the restaurant has remained committed to from-scratch meals while providing customers a comfortable environment.

Staff wear face masks at all times, oft-touched areas are regularly sanitized and large booths with high walls provide privacy and social distancing. The restaurant also has an efficient online ordering system and is still offering to-go and delivery options, along with weekly deals and at least five flavors of margaritas.

“I want everything here to be as fresh as it possibly can,” Loeb said. “We want to provide people an original option where you can come and get everything for your family. It’s something we have at both restaurants.”

Elote Mexican Kitchen

12854 N. Beach St., Fort Worth

817-741-3600

www.elotemex.com

Hours: Sun.-Thu. 11 a.m.-8:30 p.m.; Fri.-Sat. 9 a.m.-9 p.m.

By Ian Pribanic
Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


MOST RECENT

The city of Roanoke saw the largest year-over-year decrease in July sales tax collections, at 16.86%. (Community Impact staff)
Data: Sales tax revenue increases year over year in Keller, decreases in Fort Worth, Roanoke

Year to date, sales tax allocations for Keller have totaled $9.44 million, which represents a 13.3% increase compared to the same time last year.

Free To Move And Play opened in Keller in July. (Courtesy Fotolia)
Free To Move And Play now open in Keller

The goal at Free To Move And Play is to help children gain mobility and development.

Main Street Food Hall is expected to open in Frisco in 2021. (Courtesy Bryan Brickman)
Food hall coming to Frisco in 2021 and more DFW news

Read the latest business and community news from the Dallas-Fort Worth area.

Lupe Tortilla Mexican Restaurant is now open in north Fort Worth. (Ian Pribanic/Community Impact Newspaper)
Lupe Tortilla Mexican Restaurant now open in north Fort Worth

A Lupe Tortilla Mexican Restaurant location officially opened in July.

Amaretto Cake is among the cakes, cupcakes and cookies that Rum Cakes Factory sells. (Courtesy Rum Cakes Factory)
Rum Cakes Factory opens in Plano and more DFW news

Read the latest business and community news from the DFW area.

Among ZIP codes in the Keller-Roanoke-Northeast Fort Worth area, 76244 has the greatest number of new confirmed cases reported between Sept. 8-17, with 60. (Community Impact staff)
Tracking COVID-19: Number of new confirmed cases continues to decline in Tarrant, Denton counties

Tarrant County Public Health has confirmed 285 new coronavirus cases in the county in the past 24 hours.

The cookie delivery company is opening a new location this fall. (Courtesy Tiff's Treats)
Tiff's Treats coming soon to north Fort Worth

Tiff’s Treats will open a storefront in north Fort Worth off of I-35W in October.

Dr. Sam Rolon is a physician for Baylor St. Luke's Medical Group Creekside Family Medicine in The Woodlands. (Courtesy St. Luke's Health)
Q&A: St. Luke's physician shares advice on flu season, vaccine and prevention

The influenza vaccine is recommended for nearly all patients of all ages ahead of this year's flu season, Dr. Sam Rolon said.

student in mask
TEA launches statewide COVID-19 dashboard for public schools

The Texas Education Agency, in collaboration with the Texas Department of State Health Services, has launched its latest COVID-19 dashboard for positive cases in Texas public schools.

Gov. Greg Abbott said Sept. 17 that data from Texas' 22 hospital regions will dictate when certain businesses can reopen at 75% capacity. (Screenshot of Sept. 17 press conference)
Texas Gov. Greg Abbott: Retail stores, restaurants, office buildings, gyms can reopen at 75% capacity as early as Sept. 21

Nursing home and long-term care facilities will also be allowed to reopen for visitation as early as Sept. 24.

A group of people with shovels
Medical City Alliance breaks ground on $10M ambulatory surgery center

The new ambulatory surgery center for Medical City Alliance, expected to be completed in early 2021, is in addition to a $51 million expansion at the hospital.

The upcoming Starbucks location will open along US 380 in Frisco. (Courtesy Starbucks)
New coffee shops in Frisco, Plano plus more popular DFW news

Read popular news from this week from the Dallas-Fort Worth area.