Westlake Town Council approved a zoning change to accommodate a new hotel located at 3300 T.W. King Road on June 12.

In a nutshell

The hotel is slated to be six stories and have up to 130 rooms, Director of Planning & Development Ron Ruthven said. He added the developer is requesting a zoning change to planned development district from office park on the 2 1/2-acre tract of land upon which the hotel will be located.

“The PD [designation] allows them to get multiple waivers to certain code requirements and also allows them to fit this [project] on the property,” Ruthven said. “It’s a lot to fit on the property and not a lot of space.”

The details


According to city documents, the subject property is developed as a parking lot. The lot is used as additional parking for the existing office complex located to the east in Southlake, which is part of the larger Solana development also owned by Varispace Southlake. The subject property also contains a sewer lift station that is owned and operated by the Trophy Club Municipal Utility District.

City documents went on to state that the zoning change was needed for several reasons, including:
  • A limited-service hotel is not a permitted use in the office park.
  • Deviations from the standard building setback, landscaping, building design and parking requirements required under the office park zoning are needed to fit the hotel on the site given the limited area and other issues as noted.
  • Flexibility within the zoning approval process is needed to allow for and accommodate varied conditions to gain approval.
As far as the hotel itself is considered, city documents stated the hotel will be branded either as a Hilton, Marriott or Hyatt property. It will also feature a swimming pool and meeting space.

Put in perspective

According to city documents, the project will be developed by Pegasus Hospitality Group, which developed the following hotels near Westlake:
  • Homewood Suites by Hilton in Trophy Club
  • Tru By Hilton in Coppell
  • Hilton Garden Inn by Hilton in Denton
In terms of economic development impacts on the town, the developer stated the hotel’s proposed value to be approximately $20 million. Based on a 75% occupancy rate, the developer projects annual tax revenue generated to the town of approximately $379,500 per year at the 7% hotel occupancy tax rate.


The developer stated construction will start between the third quarter of 2024 and the first quarter of 2025.