The yard sign company has more than 150 graphics that have been in high demand during the current era of social distancing, said owner BreAnna Scalley.
“It has been great,” Scalley said. “We are blessed to be able to keep giving people a smile.”
Due to stay-at-home orders in place in Tarrant County since March 25, traditional birthday options are no longer allowed, Scalley said. As a result, the business has seen a significant uptick in sign requests for “drive-by birthdays,” she said.
“We are averaging 10 greetings a night over the last month,” Scalley said. “We have a system where we always confirm with the client that they have the greeting they want before an invoice is sent.”
Demand for yard-sign greetings has increased an estimated 30 times during the COVID-19 pandemic, Scalley said. As more clients try a new way of celebrating, referrals have been pouring in from friends and neighbors who witness the unique displays.
Area residents have enlisted yard-sign greetings for events, such as drive-by birthdays, sidewalk-chalk art contests and to honor and celebrate first responders, Scalley said.
“We are really hoping to spread some cheer with everything going on out there,” she said. “We love seeing pictures of the kids. It is really special for them, and everyone can create [a phrase] they want to say.”
Yard-sign greetings are available in a wide range of colors, and each one-night rental includes one phrase and added graphics, such as stars and balloons. Other popular celebrations that have featured yard signs include graduations and baby showers, Scalley said.
“We have 13 different ‘Happy Birthday’ options,” she said.
As part of the normal process, staff will install and pick up signage after 7 p.m. Face-to-face interaction is not necessary, Scalley said.
Communication can be done by phone or text message, and all signs are sanitized after each use. Customers are also sent a photo of signage immediately after installation to ensure it is to their liking, she said.
“Now more than ever, since typical celebrations cannot happen, we are able to be there,” Scalley said.
