HG Sply Co., a restaurant concept with locations in Dallas, Fort Worth and Trophy Club, is planning a new restaurant in north Fort Worth in the Alliance Town Center development. Its parent company, UNCO, has set up a crowdfunding campaign for supporters to invest in the restaurant.

The details

According to a company news release, the Alliance location will be an 8,000-square-foot space that features a two-story build-out that backs up to a natural green space. Other features include:
  • Seating for 220 inside
  • An open kitchen
  • Second-floor bar
  • Expansive multilevel covered patio with seating for 108 outside
Quote of note

“Ten years ago, I was in the kitchen of HG Dallas, slinging sweet potato hash while my 8-year-old daughter was seating SMU students at brunch on Saturdays,” founder Elias Pope said. “Now we are looking to bring HG Sply Co. to a fourth community in DFW, and Haley is a freshman at SMU. We’ve learned how subjective ‘food that fuels your day’ can be and have evolved to better understand ingredients that our passionate regulars crave.”

Diving in deeper


The news release states that the Alliance location is an opportunity for supporters and others in the community to invest in the restaurant and join the UNCO Founders Club.

“We have chosen to offer crowdfunding as a way to allow our community to financially participate in the success they are driving, and through this we established the UNCO Founders Club,” co-CEO Sameer Patel said. “It's the first loyalty program that makes you money.”

Minimum investments begin at $500, according to the news release. Perks offered with UNCO Founders Club membership include:
  • Dining credit equal to 10% of investment and points each time members dine at an UNCO concept
  • Invitations to investor-only parties
  • Opportunity to secure tiered perks, such as free queso for life or having a bar named after them
  • The first 50 founders who invest $5,000 or more will eat for free at any HG Sply Co. for the rest of 2024
“While debating ways to fund this new project, we decided to carve out a piece and try something we’ve been considering for years, a loyalty program built around a real investment/partnership,” Pope said.