Bubbly Paws is slated to open at 201 Town Center Drive, Ste. 1111, in Keller on March 6, according to the owner. The store will be the company’s 15th location. Bubbly Paws franchises are located in several states, including several in Minnesota and Florida.

Core services include a self-service dog-washing option as well as full-service bathing and grooming, owners Alvaro and Amanda Novoa said.

Patrons who choose the self-service wash are supplied with aprons, towels, brushes, cologne, ear cleaner, toothbrushes, house shampoo and conditioner, and professional dryers. Professional, waist-high tubs and nonslip ramps for larger dogs that need a boost are also provided, according to the company website.

For a full-service bath, a professional groomer will bathe and dry the dog, clean their ears, trim their nails and brush out their coat. A la carte services are also available, including nail grinds, facial scrubs and Furminator deshedding.

Grooming appointments are also available where the dog will receive a full groom, which includes a bath, blow dry, brush out, haircut, nail trim, ear cleaning and teeth brushing. In addition, owners will receive a report card at pickup that documents their dog’s experience, according to the company website.


The owners have been Keller residents for more than 10 years and wanted to open a business that reflected their passion for animals.

"We have four dogs ourselves," Alvaro Novoa said. "The way that Bubbly Paws cares for animals is amazing. It isn't just a place for grooming. It really is a premium dog spa without the premium price."