Juan-Carlos Rück, executive vice president of the H-E-B northwest food and drug division, has taken part in quite a few groundbreaking ceremonies in the Dallas-Fort Worth area in recent years.

A ceremony was held Nov. 16 for H-E-B Alliance, located at the corner of Heritage Trace Parkway and North Riverside Drive, in the Alliance area of Fort Worth.

This is one of a handful of planned construction projects for the San Antonio-based company in the Dallas-Fort Worth region and one of two new stores coming to Tarrant County—the other is in Mansfield.

“I know we are all told we are supposed to love your children equally, but this store is the closest to my house so this might get a little bit of extra attention,” said Rück, a Tarrant County resident, about the Alliance location.

H-E-B opened locations in Frisco and Plano this fall.

Rück said construction of the Alliance store will start early next year and will conclude by the end of the calendar year, with hopes to open in "the first half of 2024.”

H-E-B’s 128,650-square-foot building will be located at 3451 Heritage Trace Parkway, with a price tag of $24.9 million, according to the Texas Department of Licensing and Regulation filing.

The company will bring 750 jobs to the Alliance location, according to H-E-B Director of Public Affairs Mabrie Jackson.

The store will feature a full-service pharmacy with a drive-thru, an outdoor essentials department and a True Texas BBQ restaurant. Several other hallmarks of traditional H-E-B locations will be included at the Alliance store, including a bakery, deli, fresh sushi and daily made tortillas. The store will offer curbside and home delivery.

This location will be the second in the state that will include a H-E-B Wellness Primary Care Clinic, joining a location in Austin with an in-store location. H-E-B operates a number of clinics in the Houston, Austin and San Antonio areas but introduced the in-store version in May. Rück noted the clinic can provide full-service primary care for anyone age 12 or older.

Jackson said the relationship between H-E-B and the city started more than two decades ago when Central Market, the company’s gourmet grocery store chain, opened in Fort Worth in 2001.

In addition to the groundbreaking, five Fort Worth community organizations were gifted $10,000 each from H-E-B: Bette Perot Elementary School, Alliance for Children, Corner Assistance Network, Community Storehouse and Artes de la Rosa.

“We’ve been in Tarrant County for over 20 years with our Central Market store, and in just the last few years we have given to over 275 nonprofits in Tarrant County,” Jackson said. “We’ve been here and we continue to grow and we look forward to making sure that we share our blessings with the community going forward.”