Social Rose owner hopes boutique functions as gathering space for Keller community

Jenny Nelson, a former teacher, is the owner of Social Rose. (Photos by Sandra Sadek/Community Impact Newspaper)
Jenny Nelson, a former teacher, is the owner of Social Rose. (Photos by Sandra Sadek/Community Impact Newspaper)

Jenny Nelson, a former teacher, is the owner of Social Rose. (Photos by Sandra Sadek/Community Impact Newspaper)

Image description
Although loungewear remains popular, many people are returning to dresses and skirts for the upcoming season, owner Jenny Nelson said. (Sandra Sadek/Community Impact Newspaper)
Image description
Social Rose sells these purses with interchangeable straps, allowing for customization. (Sandra Sadek/Community Impact Newspaper)
Image description
Shackets are a cross between a shirt and a jacket, perfect for layering. (Sandra Sadek/Community Impact Newspaper)
Nestled away in the corner of a shopping center is Social Rose, a fashion boutique where people can gather to spend time together and share a moment.

Owner Jenny Nelson, a former teacher, chose a name whose first half reflects the community feeling she wants her boutique to embody. The second half of the name —Rose—is in memory of Nelson’s father.

“My dad was killed when I was a little girl, but he always brought my mom roses, so I wanted to make sure rose was in the name just for my dad. I thought that was like a nice thing,” Nelson said.

Alongside the fashion boutique, Social Rose—which has been open for five years now—also hosts a variety of events, such as wine nights, book club meetings and more.

In line with her goal of being a gathering space in Keller, Nelson is working to build relationships with her community that chooses to shop locally by spoiling her customers.


“I do think that people are shopping local instead of going to the malls as much,” she said. “We support the chamber and we’re always getting asked to support groups, and we’ve done the best that we could.”

Nelson runs Social Rose alongside her friend and manager, Christa Halstead. They have known each other for 20 years.

“I love my staff we have,” Nelson said. “They know that customer service is No. 1, no matter what.”

With the rise of online shopping, Social Rose stands out from the crowd by focusing on selling fashion-forward items with particular attention to the fabrics—soft, texture-friendly products.

And this coming season, Nelson said trends are turning away from the prevalence of loungewear—which became popular during the pandemic—to a return to dresses.

“We can bring a woman in here and really help them pick out a really nice outfit that they’re gonna feel pretty in,” she said.

Social Rose — 1530 Keller Parkway, Ste. B, Keller. 682-593-7788 www.socialrosetexas.com Hours: Mon.-Fri. 10 a.m.-7 p.m, Sat. 10 a.m.-5 p.m, closed Sun.
By Sandra Sadek
Sandra Sadek covers the cities of Grapevine, Southlake and Roanoke as well as Carroll ISD for Community Impact. She graduated from Texas State University where she majored in journalism and international relations. She has experience working for several local papers including the University Star, the Katy Times, and the Fort Stockton Pioneer. When she's not on the ground reporting, she enjoys a good book and a hot drink. Follow her on social media @ssadek19.


MOST RECENT

Salata has locations in 42 cities across four states. (Courtesy Salata)
5 restaurants coming soon to Keller, Roanoke and Northeast Fort Worth

Residents will soon have more options for lunch and dinner.

Tewbeleaux's Cajun Grill opened in Northwest Austin on Nov. 2. (Courtesy Adobe Stock)
CI TEXAS ROUNDUP: Tewbeleaux's Cajun Grill opens first Central Texas location in Northwest Austin; House of Pies opens in Cypress and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 8.

Keller City Council chamber
After yearlong saga, Keller City Council approves special use permit for family's barn

Keller City Council approved a special use permit for a local family to expand its barn Dec. 7. Previously, the request had been a source of contention among neighbors.

The Gringo's location in Katy is pictured. A new Conroe location is planned for late 2022. (Courtesy NewQuest Properties)
CI TEXAS ROUNDUP: Gringo's restaurant confirmed for Conroe Waterfront Center; Austin’s longest-standing H-E-B to be rebuilt and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 7.

meeting in progress
Denton County sees decrease in COVID-19 illness rates, increase in deaths

During the week of Nov. 29, 14 deaths related to COVID-19 were reported in the county, which brought the total to 752.

Soul Bird CHKN food
Soul Bird Chkn Shack & Wing Bar in Roanoke closes

Due to staffing shortages, Soul Bird Chkn Shack & Wing Bar in Roanoke closed Nov. 11.

Salata salad and wrap
Salata location coming to Northeast Fort Worth in mid-2022

A new Salata location is coming to 9633 N. Freeway in Fort Worth in 2022.

US Attorney General Merrick Garland and US Associate Attorney General Vanita Gupta announced the lawsuit against Texas on Dec. 6. (Screenshot courtesy of Department of Justice)
U.S. Dept. of Justice lawsuit alleges Texas' redistricting maps discriminate against voters of color

The suit alleges that the Texas Legislature redrew the maps to reduce voters of colors' influence on elections.

The 6.5-mile project will be an important connection for the pedestrian, bicycle and transit networks, according to city officials. (Courtesy Austin Public Works)
CI TEXAS ROUNDUP: City of Austin begins design of urban trail on abandoned rail corridor; 12 things to do in and around New Braunfels this holiday season and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 6.

Some festival attendees played in the simulated snow at Roanoke's Hometown Holiday Dec. 4. (Anjali Krishna/Community Impact)
GALLERY: Roanoke's Hometown Holiday event included plenty of activities, smiles

Held in the city's historic downtown, Roanoke's holiday event included plenty of fun activities for families, a parade and the tree lighting ceremony.

Inside of Golden Nails & Spa
Golden Nails & Spa now open on Fort Worth’s Golden Triangle Boulevard

Golden Nails & Spa opened at 5333 Golden Triangle Blvd. in Fort Worth on Dec. 1.