Owner Jenny Nelson, a former teacher, chose a name whose first half reflects the community feeling she wants her boutique to embody. The second half of the name —Rose—is in memory of Nelson’s father.
“My dad was killed when I was a little girl, but he always brought my mom roses, so I wanted to make sure rose was in the name just for my dad. I thought that was like a nice thing,” Nelson said.
Alongside the fashion boutique, Social Rose—which has been open for five years now—also hosts a variety of events, such as wine nights, book club meetings and more.
In line with her goal of being a gathering space in Keller, Nelson is working to build relationships with her community that chooses to shop locally by spoiling her customers.
“I do think that people are shopping local instead of going to the malls as much,” she said. “We support the chamber and we’re always getting asked to support groups, and we’ve done the best that we could.”
Nelson runs Social Rose alongside her friend and manager, Christa Halstead. They have known each other for 20 years.
“I love my staff we have,” Nelson said. “They know that customer service is No. 1, no matter what.”
With the rise of online shopping, Social Rose stands out from the crowd by focusing on selling fashion-forward items with particular attention to the fabrics—soft, texture-friendly products.
And this coming season, Nelson said trends are turning away from the prevalence of loungewear—which became popular during the pandemic—to a return to dresses.
“We can bring a woman in here and really help them pick out a really nice outfit that they’re gonna feel pretty in,” she said.
Social Rose — 1530 Keller Parkway, Ste. B, Keller. 682-593-7788 www.socialrosetexas.com Hours: Mon.-Fri. 10 a.m.-7 p.m, Sat. 10 a.m.-5 p.m, closed Sun.
