After he retired, Peacock’s father, Mike, bought the original Michael’s Tobacco store in Euless from its original owners 15 years ago. The business expanded to Keller a few years later in November 2013. Both stores feature lounge areas and a full-service bar, and Peacock said the staff is extremely knowledgeable about cigars. Some of them were even long-time customers before being hired, he said.
The store’s regular customers appreciate that expertise. Keller store manager Brandon Payne said regulars will often ask, “What do you have for me?”
“Our goal is never to get you to spend the most money,” Payne said. “It’s to find you the cigar that’s going to get you the most enjoyment.”
Peacock echoed that sentiment: Customers want to know what is new. Right now, the cigar industry is being disrupted by young, innovative companies, according to Peacock, which translates into a wealth of options for consumers. That makes this something of a golden age for smoking, he said.
Personalized recommendations keep customers coming back, and Peacock said the social aspect of cigar smoking is one of the most important parts.
“The beauty of a cigar is that once you light it, you’re stuck there for an hour,” Payne said.
Michael’s Tobacco - 750 S. Main St., Ste. 100, Keller. 817-562-4551 www.michaelstobacco.com Hours: Mon.-Sat. 10 a.m.-8 p.m., Sun. 10 a.m.-6 p.m.