Keller's second liquor store clears Planning & Zoning Commission, heads to City Council

Elevations of the front of the proposed Goody Goody store
The store would cover a little more than 15,000 square feet and employ up to 40 people. (Courtesy city of Keller)

The store would cover a little more than 15,000 square feet and employ up to 40 people. (Courtesy city of Keller)

A second liquor store could open in Keller in the near future. During an April 13 meeting, the Planning & Zoning Commission unanimously recommended a specific use permit for a Goody Goody Liquor store for consideration by Keller City Council.

Keller voters approved the sale of liquor and alcoholic beverages within city limits in November 2019, and the City Council amended the city’s Universal Development Code to allow liquor and distillery uses in retail and commercial zoning districts the following month.

Goody Goody Liquor is a family-owned liquor store chain founded in Dallas in 1964, according to the application. There are 24 Goody Goody stores throughout the state. The proposed store, which would be about 15,000 square feet, would be located at 730 South Main St. in Bear Creek Plaza.

According to 2019 reporting by Community Impact Newspaper, Trina Zais, then director of public services and economic development, believed that Keller could support two liquor stores if they were far enough apart. The city estimated at the time that liquor sales could add more than $200,000 to the city's sales tax revenue each year.

Keller City Council approved a permit for the city’s first liquor store, Spec’s Wine, Spirits & Finer Foods, in April 2020. The business is not yet open in Keller Town Center.


The permit request for Goody Goody Liquor is scheduled to go before City Council May 4.
By Kira Lovell
Kira Lovell is a reporter covering Grapevine-Colleyville-Southlake and Keller-Roanoke-North Fort Worth. Before joining Community Impact, she majored in journalism at the University of Missouri and covered education and local arts for the Columbia Missourian and Vox Magazine.