Keller voters approved the sale of liquor and alcoholic beverages within city limits in November 2019, and the City Council amended the city’s Universal Development Code to allow liquor and distillery uses in retail and commercial zoning districts the following month.
Goody Goody Liquor is a family-owned liquor store chain founded in Dallas in 1964, according to the application. There are 24 Goody Goody stores throughout the state. The proposed store, which would be about 15,000 square feet, would be located at 730 South Main St. in Bear Creek Plaza.
According to 2019 reporting by Community Impact Newspaper, Trina Zais, then director of public services and economic development, believed that Keller could support two liquor stores if they were far enough apart. The city estimated at the time that liquor sales could add more than $200,000 to the city's sales tax revenue each year.
Keller City Council approved a permit for the city’s first liquor store, Spec’s Wine, Spirits & Finer Foods, in April 2020. The business is not yet open in Keller Town Center.
The permit request for Goody Goody Liquor is scheduled to go before City Council May 4.