Cinch Cleaners: Pandemic presents unique challenges for local entrepreneur

Sheri Brunson, owner of multiple Cinch Cleaners locations in Dallas-Fort Worth, has been a business owner for more than two decades, but even she is struggling with a new normal amid the COVID-19 pandemic. (Ian Pribanic/Community Impact Newspaper)
Sheri Brunson, owner of multiple Cinch Cleaners locations in Dallas-Fort Worth, has been a business owner for more than two decades, but even she is struggling with a new normal amid the COVID-19 pandemic. (Ian Pribanic/Community Impact Newspaper)

Sheri Brunson, owner of multiple Cinch Cleaners locations in Dallas-Fort Worth, has been a business owner for more than two decades, but even she is struggling with a new normal amid the COVID-19 pandemic. (Ian Pribanic/Community Impact Newspaper)

Image description
The business offers a number of services to clean and protect special garments. (Ian Pribanic/Community Impact Newspaper)
Like many business owners in the Keller-Roanoke-Northeast Fort Worth area, Sheri Brunson has had trouble adjusting to a new normal amid the coronavirus pandemic.

Brunson, who has been the owner and operator of Cinch Cleaners for more than 20 years, instituted a number of changes at locations in Keller, Roanoke, Justin, Fort Worth and Southlake beginning June 1.

“We’ve changed our hours and our days,” Brunson said. “All of our stores are open Monday through Friday from 7 a.m. to 7 p.m., but as far as production goes, ... it’s been a little bit of a struggle.”

As the pandemic progressed and more people began working from home, Cinch Cleaners saw a significant downturn from its highest-volume customers, Brunson said.

Business is down 70% from a year ago, and the decrease in the volume of work required has made it difficult to keep people employed full-time.


“If we only have five pieces of clothing to clean, we’re not going to need 10 people at the production facility,” she said. As a result, the business’s production facility in Keller is operating only three days per week for the time being.

But there have been some signs of a return to the old normal before COVID-19, Brunson said.

“It’s starting to pick up,” she said. “We just saw a customer we haven’t seen since March. Things haven’t changed here as far as our ability to clean your clothes.”

Cinch Cleaners offers a variety of services, from dry cleaning and wash-and-fold laundry service to special services for wedding dresses, leather and household items, such as pillows and comforters.

The business also remains committed to its main goals of quality work and exceptional customer service, Brunson said.

“Customer service is by far the most important thing [we] can do well,” she said. “When you establish that rapport, they become your family.”

Cinch Cleaners

Hours: Mon.-Fri. 7 a.m.-7 p.m.,

closed Sat.-Sun.

817-482-1888

www.cinchcleanerstexas.com
By Ian Pribanic
Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


MOST RECENT

Residents will have until May 2023 to obtain a Real ID. (Courtesy Adobe Stock)
US Department of Homeland Security extends Real ID deadline until 2023

Drivers will have until May 2023 to get the Real ID, which will be required for adults boarding a U.S. commercial flight.

Liquor bottles on a shelf
Anderson Distillery and Grill coming to Roanoke in fall

The business is aiming for a fall opening.

Susan Bailey was elected president of the American Medical Association in June 2020. (Courtesy American Medical Association)
'I am convinced we will beat COVID': American Medical Association President Susan Bailey discusses vaccine successes, myths, challenges

Bailey was elected president of the American Medical Association in June 2020. Much of the organization's focus during that time has been on vaccine transparency and distribution.

Northwest ISD administration building
Northwest ISD to relax mask, visitor policy starting June 7

The Northwest ISD board of trustees voted to approve recommendations made by the district's COVID-19 Task Force.

(Courtesy Adobe Stock)
Agencies seeking comment to improve North Texas biking trails

The Texas Department of Transportation and the North Central Texas Council of Governments are seeking public feedback to improve biking options throughout the Dallas and Fort Worth areas.

Rows of dumbbells on racks by mirrors
LA Fitness now open in Fort Worth at site of former 24 Hour Fitness

The gym offers both personal training and group fitness classes.

McKinney Mayor George Fuller has been re-elected for another term. (William C. Wadsack/Community Impact Newspaper)
Local election results, a trash pickup rate increase in McKinney and more top news from the Dallas-Forth Worth area

Read the most popular business and community news from the past week from the Dallas-Fort Worth area.

Walk-On's is opening in McKinney in 2022. (Courtesy Walk-Ons Sports Bistreaux & Bar)
Co-owner Dak Prescott to launch eatery in McKinney; Goody Goody Liquor coming to Keller and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Inside play areas at Cheeky Monkeys
Kids' play space Cheeky Monkeys now open in Fort Worth

The indoor playground also serves as a party venue.

The Metroport Chamber of Commerce lobby allows members to post their business cards on the wall to share. (Sandra Sadek/Community Impact Newspaper)
Metroport Chamber of Commerce unveils new office space in Roanoke

The Metroport Chamber of Commerce has relocated to 381 W. Byron Nelson Blvd., Roanoke, with an 8,000-square-foot office space.