Comfort Suites in Roanoke coping with coronavirus-related event cancellations

(Ian Pribanic/Community Impact Newspaper)
(Ian Pribanic/Community Impact Newspaper)

(Ian Pribanic/Community Impact Newspaper)

The postponement of major events at the nearby Texas Motor Speedway has hoteliers in the Roanoke and northeast Fort Worth areas scrambling to mitigate the negative impact.

The Texas Motor Speedway announced March 16 plans to cancel three NASCAR races at the end of the month, and organizers for the Pate Swap Meet, one of the largest in the U.S., have followed city of Fort Worth recommendations to reschedule the large gathering from the end of April to October.

“Things are changing fast,” said Tina Patel, co-owner of Comfort Suites in Roanoke.

Comfort Suites remains open and is still accepting guests, but Patel has had to make drastic changes to day-to-day operations, she said.

The lack of events at the nearby speedway has cut her business in half from what it normally is this time of year, Patel said. And, although employees are willing to work, there are less shifts to go around, she said.


“I have lost all of my big events. All of the special events are gone in March, April and May. I need IndyCar in June,” she said, referring to an IndyCar race scheduled for June 6 at the speedway.

One silver lining is long-term tenants, which make up about 25% of the 88-room hotel’s current clientele. At the moment, there is enough revenue coming in to pay the bills, Patel said, but that depends on flexibility from the bank on mortgage payments.

In addition, she has instituted a number of changes at the hotel in order to decrease expenses, including not renting the top floor of the three-story building. Housekeeping services have also been limited to upon-request only, and select high-dollar items, such as Greek yogurt, have been removed as breakfast options.

While seeking to accommodate guests, Patel said she is trying to stay loyal to dedicated staff members who have faced payroll and shift cutbacks.

“How do we tell our guests that have been with us week after week that we're not going to clean your room?” Patel said. “I have been in the hotel business a little over 15 years, and I have never seen anything like this.”
By Ian Pribanic
Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


MOST RECENT

A number of Keller-Roanoke-northeast Fort Worth restaurants are offering delivery or to-go options for Easter. (Katherine Borey/Community Impact Newspaper)
Here are 10 restaurants in Keller, Roanoke and northeast Fort Worth offering meals for Easter

A number of Keller-Roanoke-northeast Fort Worth restaurants are offering delivery or to-go options for Easter.

Drivers on April 8 parked outside Medical City Plano and honked, flashed lights and cheered for health care workers as confirmed cases of the coronavirus continued their climb in the region. (Courtesy Medical City Plano)
ROUNDUP: Coronavirus continues to affect metroplex

Here are five stories about the continued impact of the coronavirus outbreak on the Dallas-Fort Worth area.

Strumolo's owner, at left, Vinnie Strumolo and Executive Chef Max Santos. (Courtesy Strumolo's)
Roanoke restaurant Strumolo’s donating Easter dinner to families in need

Strumolo’s in Roanoke will provide four local families with Easter dinner.

The Greater Keller Chamber of Commerce is partnering with Keller Trophy & Awards to sponsor a t-shirt fundraiser for the business community. (Courtesy Keller Chamber)
Keller chamber, screen printing store partner to support business community

The Keller chamber has partnered with a local screen printing store to sponsor a t-shirt fundraiser.

The Texas Workforce Commission's phone and online systems have been overwhelmed as measures to slow the spread of the coronavirus continue to have a crippling effect on the economy. (Jack Flagler/Community Impact Newspaper)
More Texans have filed for unemployment in past three weeks than in all of 2019

For the second week in a row, more than 6 million Americans filed for unemployment benefits, according to federal data.

Texas Central claims the $12 billion construction process would be privately funded, and the train would transport 6 million annual riders by 2029. (Courtesy Texas Central Partners/Community Impact Newspaper)
State legislators request federal officials halt activity on Texas Central's high-speed rail project

Dozens of elected officials representing Texas requested the U.S. Department of Transportation Secretary Elaine Chao put an end to activity related to Texas Central’s high-speed rail project between Dallas and Houston.

Keller ISD Superintendent Rick Westfall is providing a weekly online reading event for students throughout the district. (Courtesy Keller ISD)
Keller ISD superintendent connects with students during weekly reading events

Keller ISD is offering a weekly reading series for parents and students.

Venue Verona Villa is located on Dallas Parkway. (Courtesy Verona Villa)
ROUNDUP: DFW businesses, ISDs respond to outbreak

Here are five stories on how business and school districts in the metroplex are adapting during the coronavirus pandemic.

The Classic Cafe was forced to go from white-tablecloth fine dining to curbside pickup and delivery within three days. (Katherine Borey/Community Impact Newspaper)
The Classic Cafe at Roanoke adjusts to new way of doing business

The Classic Cafe was forced to go from white-tablecloth fine dining to curbside pickup and delivery within three days.

Fort Worth officials estimate sales tax revenue may fall short by up to $26 million. (Courtesy Pixabay/Pexels)
City of Fort Worth bracing for financial losses from COVID-19

Fort Worth officials estimate sales tax revenue may fall short by up to $26 million.

This menu assortment features a variety of foods offered from Zatar. (Courtesy LDWW Group)
Two more vendors announced for Grapevine’s upcoming Harvest Hall; food trucks to expand reach of 6 kitchens

Vendors have been selected for two of the remaining three stalls in Harvest Hall, a European-style food hall opening this summer in Grapevine.

Hey Sugar in Roanoke has been able to find success through new services, at-home offerings and by staying active on social media. (Courtesy Hey Sugar/Community Impact Newspaper)
Hey Sugar in Roanoke staying afloat with sweet treats, creative offerings

Hey Sugar in Roanoke has been able to find success through new services, at-home offerings and by staying active on social media.