Renovations have been completed and a new name has been unveiled for a hotel in Southlake.

Coury Hospitality, based in Grapevine, has announced the rebranding of The Southlake Hotel to The Elmore Hotel on Sept. 23, on a social media post.

The property is managed by Coury Hospitality, which manages Hotel Vin in Grapevine and is owned by NewcrestImage.

What happened

A $950,000 renovation on the main lobby, outdoor space and rooms started in August 2024, according to a filing with the Texas Department of Licensing and Regulation.


One of the new spaces includes Sagewind, the lobby restaurant. The renovation also added Social Outlaw, a cinematic speakeasy, according to the social media post.

What else?

The hotel is now part of Marriott’s Tribute Portfolio Hotel following the renovations, according to the social media post. According to Marriott website, there are seven such locations in Texas.

The background


The hotel, built in 2016 and originally was Cambria Hotel, is 6 miles from Dallas Fort Worth International Airport. The hotel has 175 rooms throughout four floors, an outdoor pool and game area, a fitness center, a business center, a convenience store and a casual lounge, according to the website. All rooms offer amenities for guests, including a mini-fridge and a 55-inch flat-screen television.