Grapevine's Christmas activities boost sales tax revenue

Grapevine officials perform for the cityu2019s annual Carol of Lights celebration.

Grapevine officials perform for the cityu2019s annual Carol of Lights celebration.

In 2009 the Texas Senate designated Grapevine as the “Christmas Capital of Texas.” The community expends time and effort to earn the title; however, it also receives an economic return on its investment.

Records from the state comptroller’s office show that in December 2015, Grapevine’s sales tax allocation was more than $4.44 million. In December 2016 that amount increased to more than $4.63 million.

“Grapevine has a long history of exciting Christmas events,” Leigh Lyons, Grapevine Convention and Visitors Bureau communications director said. “…[Grapevine] is just what you think of when you think of the traditional family happy Christmas.”

In addition to the increase in sales tax revenue, the season brings to Grapevine visitors  who come to enjoy holiday activities and contribute to making Grapevine the “Christmas Capital of Texas.”

Sales spike


From January to November 2016, Grapevine received an average of $3.39 million in sales tax revenue per month, reports from the state comptroller’s office show. In December, however, that number jumped to $4.63 million, a difference of $1.24 million.

Lyons said this is partly because during the Christmas season, more people stay the night in Grapevine.

“In November and December the city of Grapevine gets a Christmas gift, because what happens is, particularly from the overnight visitor, that amount [that visitors spend] goes up because they’re going to bring their families,” she said. “So they’re bringing everyone here just to celebrate and buy tickets to Ice and buy tickets to the North Pole Express and all our other activities.”

Lyons said Grapevine receives an annual estimated economic impact of $230 million during November and December.

Grapevine’s designation


Grapevine Chamber of Commerce CEO RaDonna Hessell said before the 2009 designation, Grapevine had already established a Christmas reputation for itself among local businesses, who in turn partnered with the Convention and Visitors Bureau.

Lyons said more than 200 people sign up to volunteer at the North Pole Express alone during the holiday season. Hessell added that more than  500 volunteers sign up for Grapevine’s Christmas parade.

Lyons said many of the volunteers are affiliated with a multitude of organizations, including the Chamber of Commerce, the Historic Downtown Grapevine Association, Grapevine-Colleyville ISD, and any local organization that uses volunteers.

Grapevine builds on its “Christmas Capital” designation with an estimated 1,400 events in 40 days. Lyons said this is calculated by how many Christmas events are held in Grapevine that are either a one-time production or have specific restart times each year.

Lyons said the amount of time and energy Grapevine puts into the Christmas season is worth it.

“In order to become the ‘Christmas Capital of Texas,’ Grapevine relied on our elected leadership, various city departments, and volunteers to create and promote Grapevine’s Christmas activities,” Lyons said. “As new events and favorites returned each year, Grapevine’s business community and stakeholders began to embrace the branding and that’s when the Christmas Capital of Texas really began to grow into what it is today.”
SHARE THIS STORY
By Miranda Jaimes

Miranda has been in the North Texas area since she graduated from Oklahoma Christian University in 2014. She reported and did design for a daily newspaper in Grayson County before she transitioned to a managing editor role for three weekly newspapers in Collin County. Now she's in Tarrant County, mostly, and has been an Impacter since 2017 as the editor of the Grapevine/Colleyville/Southlake edition.


MOST RECENT

Collin, Denton, Dallas and Tarrant counties have a higher response rate than the state of Texas as of Mach 31. (Courtesy Adobe Stock)
Census responses ahead of U.S. in Dallas-Fort Worth, growth highest in nation

Dallas-Fort Worth counties vary in self-response rates on the U.S. census as Census Day arrives April 1.

The CBD American Shaman locations in Grapevine and Southlake have both received shipments of of the Shaman Cleansing Wash. (Courtesy CBD American Shaman of Southlake)
CBD franchise makes hand sanitizer, cleansing wash for stores, including Southlake, Grapevine locations

As local cases of the coronavirus continue to emerge, CBD American Shaman is using its manufacturing plant in Kansas City to make hand sanitizer and a cleansing wash to try to help slow the spread of the virus.

Texas Tribune: Some local elections in Texas moving ahead despite coronavirus spread

A handful of towns and special districts still plan to go ahead with their May 2 votes, arranging polling places despite calls from the president on down directing people to stay at home to prevent the spread of the deadly virus.

Lake Travis Fire Rescue is one of hundreds of emergency service districts serving millions of Texas residents across the state. Firefighters, EMTs and medical professionals said they are concerned about the availability of personal protective equipment as the coronavirus public health crisis continues. (Brian Rash/Community Impact Newspaper)
First responders, medical professionals across Texas worry about inadequate personal protective equipment supplies

In a survey of emergency service districts across the state, two-thirds of respondents said they were concerned about a shortage of equipment such as masks, goggles and gloves.

Owner of Asian Mint Nikky Phinyawatana saw an opportunity to support at-home cooking endeavors by launching the Chef Mint from Home program. (Courtesy Asian Mint)
ROUNDUP: DFW businesses provide adjusted services to community, support each other during coronavirus

Read more about some of the businesses the Community Impact Newspaper team has featured.

Wise Guys Pizzeria in Grapevine marked its five-year anniversary March 30. (Courtesy Wise Guys Pizzeria)
Wise Guys Pizzeria in Grapevine marks 5 years while adapting to coronavirus

On March 30, 2015, Wise Guys Pizzeria opened in Grapevine.

Census day is April 1. (Courtesy U.S. Census Bureau)
Dallas-Fort Worth area sees highest population increase in last decade of any metropolitan area

The North Texas area’s population rose by more than 1.2 million between 2010 and 2019.

Construction is scheduled to finish on time for the Grapevine Main project, which includes the Harvest Hall food hall and the Hotel Vin boutique. (Miranda Jaimes/Community Impact Newspaper)
Coronavirus fails to slow progress of Harvest Hall, Hotel Vin in Grapevine

Construction on the new hotel and food hall on Grapevine Main Street is on track for a summer 2020 opening, officials said.

Gov. Greg Abbott updated Texans and issued an executive order regarding the state's response to the ongoing COVID-19 crisis during a March 31 afternoon press conference. (Screenshot via livestream)
'Now is the time to redouble our efforts': Abbott issues executive order for state on COVID-19 extending school closures, clarifying essential services

Gov. Greg Abbott updated Texans and issued an executive order regarding the state's response to the ongoing COVID-19 crisis during a March 31 afternoon press conference.

Ruggeri’s homemade crabcakes illustrate the restaurant’s mix of Italian and seafood. (Community Impact Newspaper file photo)
Colleyville Italian restaurant Ruggeri's returns for takeout orders

Ruggeri’s Italiano Pescatore in Colleyville closed in May of last year after a structure fire rendered the building a total loss.

MD Medical Group now has drive-thru COVID-19 testing facilities at seven Dallas-Fort Worth locations. (Courtesy MD Medical Group)
MD Medical Group opens COVID-19 drive-thru testing sites at 7 locations in Dallas-Fort Worth

Select locations can test up to 1,200 patients per day, according to the medical group.

The $2 trillion stimulus bill, known as the CARES Act, includes billions of dollars in assistance for small businesses and certain nonprofits. (Courtesy Fotolia)
Significance of $2T federal stimulus package for small businesses explained during Richardson chamber webinar

The $2 trillion stimulus bill, known as the CARES Act, includes billions of dollars in assistance for small businesses and certain nonprofits.