Sports City USA is breaking into the world of tennis.

The 2025 Dallas Open tournament will be held at the Ford Center in Frisco’s The Star, according to a Nov. 27 news release.

GF Sports and Entertainment, the global events and operations company that owns the Dallas Open, is expected to form a “unique partnership” with the Dallas Cowboys for the 2025 event, according to the news release.

Zooming out

The Dallas Open, an Association of Tennis Professionals tour event, has also been upgraded to a 500-level tournament beginning in 2025, according to the news release.

“We are thrilled that the Dallas Open has been chosen as a new ATP 500 tournament. ... We’re very excited for the thousands of enthusiastic tennis fans in the North Texas region," Dallas Open Tournament Director Peter Lebedevs said in the news release.

The Dallas Open will be one of 16 global events at the 500-level, which is the fourth-highest tier of annual men’s tennis competitions, according to the news release.

The tournament had been operating as a 250-level since moving to the Dallas-Fort Worth area in 2022. A higher ranking affords players chances to gain more ATP ranking points in the Dallas Open competition and increases the prize money, according to the news release.

“We’ve been building to this, and we will continue to improve all aspects of the tournament for everyone involved,” Lebedevs said. “Keep an eye out in the coming weeks for additional announcements surrounding this exciting news.”

Going forward

The Dallas Open will continue operating as a 250-level men’s tournament until the 2025 upgrade to a 500-level. The tournament will play its third year in Dallas in February at Southern Methodist University.