Nashville, North Texas duo collaborates to develop new entertainment venue

The entertainment complex, shown in this rendering, will span 6.7 acres and more than 52,000 square feet.

The entertainment complex, shown in this rendering, will span 6.7 acres and more than 52,000 square feet.

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Music is in its name, but a new entertainment facility in Frisco is planned for more than that.

Developers broke ground on Music Street Frisco in late June. The 6.7-acre facility will include a 1,024-seat indoor performance hall and a 400-seat outdoor performance stage as well as multiple restaurants.

The performance hall and outdoor stage will allow the venue to host events, such as musical acts from all genres, runway fashion shows and local TED Talks.

A 65-foot cinema screen gives Music Street the capability to host film festivals, e-gaming tournaments and other broadcast events.

“We’re not a performing arts center; we’re a live entertainment center, or live entertainment campus,” Music Street consultant Rick Fletcher said.

Fletcher said that distinction is important to not get the venue confused with any future performing arts center. Music Street Frisco could host plays, though they would be smaller performances, he said.

Music Street was designed by Hodges Architecture, a company known for designing theaters and entertainment venues nationally. The venue will include state-of-the-art sound systems and studio-quality recording capabilities.

Musical acts could include the top up-and-coming artists in the industry thanks to co-founder Steve Morriss’ connections to Nashville music executives.

Morriss got the idea for Music Street more than 25 years ago when he attended a Bible study in Nashville, Fletcher said. There, Morriss and other high-level music executives discussed what was missing in the industry.

Morriss met Music Street Frisco’s other co-founder, Rodney Haggard, years later through a mutual friend, and he and Haggard decided to team up on the project.

The Haggard family has had roots farming and ranching in Plano since the mid-1800s and still owns more than 2,000 acres of land there. In recent history, the family business has shifted focus to real estate pursuits.

Though he has ties in Plano, Haggard said he and Morriss saw all the right ingredients for Music Street in Frisco. With the property just off of the Dallas North Tollway, traffic counts are high and will be in close proximity to other major developments, he said.

“The opportunity in Frisco was so great and something that would be hard to reproduce, having The Star [in Frisco] across the street,” he said.

Haggard said Music Street will be family-oriented, and he hopes to work with the surrounding school districts and colleges to host their events at the venue.

“There’s always going to be something different there all the time,” he said. “It’ll be something the kids can go to and have fun.”

Frisco is only the beginning for Music Street. The developers are scouting locations across the country to bring their concept, and several cities have already expressed interest in having the venue, Fletcher said.

Before Music Street Frisco opens in late 2020 or early 2021, construction could begin on a second location, he said.

Having multiple locations will give music talent the chance to tour across the country in similar venues, Fletcher said.

“It’ll be different from anything in the area that we’ve seen,” Haggard said. “It’ll [have] up-and-coming artists that aren’t on the charts now but will be soon within months or weeks.”

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