Nashville, North Texas duo collaborates to develop new entertainment venue

The entertainment complex, shown in this rendering, will span 6.7 acres and more than 52,000 square feet.

The entertainment complex, shown in this rendering, will span 6.7 acres and more than 52,000 square feet.

Image description
Music is in its name, but a new entertainment facility in Frisco is planned for more than that.

Developers broke ground on Music Street Frisco in late June. The 6.7-acre facility will include a 1,024-seat indoor performance hall and a 400-seat outdoor performance stage as well as multiple restaurants.

The performance hall and outdoor stage will allow the venue to host events, such as musical acts from all genres, runway fashion shows and local TED Talks.

A 65-foot cinema screen gives Music Street the capability to host film festivals, e-gaming tournaments and other broadcast events.

“We’re not a performing arts center; we’re a live entertainment center, or live entertainment campus,” Music Street consultant Rick Fletcher said.

Fletcher said that distinction is important to not get the venue confused with any future performing arts center. Music Street Frisco could host plays, though they would be smaller performances, he said.

Music Street was designed by Hodges Architecture, a company known for designing theaters and entertainment venues nationally. The venue will include state-of-the-art sound systems and studio-quality recording capabilities.

Musical acts could include the top up-and-coming artists in the industry thanks to co-founder Steve Morriss’ connections to Nashville music executives.

Morriss got the idea for Music Street more than 25 years ago when he attended a Bible study in Nashville, Fletcher said. There, Morriss and other high-level music executives discussed what was missing in the industry.

Morriss met Music Street Frisco’s other co-founder, Rodney Haggard, years later through a mutual friend, and he and Haggard decided to team up on the project.

The Haggard family has had roots farming and ranching in Plano since the mid-1800s and still owns more than 2,000 acres of land there. In recent history, the family business has shifted focus to real estate pursuits.

Though he has ties in Plano, Haggard said he and Morriss saw all the right ingredients for Music Street in Frisco. With the property just off of the Dallas North Tollway, traffic counts are high and will be in close proximity to other major developments, he said.

“The opportunity in Frisco was so great and something that would be hard to reproduce, having The Star [in Frisco] across the street,” he said.

Haggard said Music Street will be family-oriented, and he hopes to work with the surrounding school districts and colleges to host their events at the venue.

“There’s always going to be something different there all the time,” he said. “It’ll be something the kids can go to and have fun.”

Frisco is only the beginning for Music Street. The developers are scouting locations across the country to bring their concept, and several cities have already expressed interest in having the venue, Fletcher said.

Before Music Street Frisco opens in late 2020 or early 2021, construction could begin on a second location, he said.

Having multiple locations will give music talent the chance to tour across the country in similar venues, Fletcher said.

“It’ll be different from anything in the area that we’ve seen,” Haggard said. “It’ll [have] up-and-coming artists that aren’t on the charts now but will be soon within months or weeks.”



pga of america site plan
PGA of America golf course, hotel approved by Frisco Planning and Zoning Commission

Development is progressing for the PGA of America headquarters in Frisco.

Nurture Women's Health moving to a new Frisco location

Nurture Women's Health offers obstetrics and gynecology services.

frisco isd board meeting
Frisco ISD board votes in favor of extending school day in 2020-21

The Frisco ISD board voted on a calendar for the 2020-21 school year.

The Frisco Community Parade is a collaboration between the city of Frisco, Frisco ISD, the Frisco Chamber of Commerce and the Frisco Veterans Advisory Committee. (Courtesy Frisco ISD)
12 Frisco events to check out in November and December

Frisco is getting ready for the holidays with a number of events.

The new Texas Health Frisco campus includes a 325,000-square-foot hospital and a UT Southwestern Medical Center. (Lindsey Juarez Monsivais/Community Impact Newspaper)
Texas Health Frisco, UT Southwestern Medical Center to see first patients in December

Frisco newest hospital campus is set to open in December.

What is the difference between a tornado watch and tornado warning?

When severe weather hits, how should you react to different notifications?

A veteran and children watch a Veterans Day ceremony in 2016. (Lindsey Juarez Monsivais/Community Impact Newspaper)
Frisco Veterans Advisory Committee supports former military personnel

A community-run committee supports and promotes local veterans.

The closure of some stores could be a contributing factor to slowing sales tax revenue growth. (Lindsey Juarez Monsivais/Community Impact Newspaper)
Slowing sales tax growth contributes to budget changes in Frisco

Sales tax revenue in Frisco is not growing as quickly as it had in previous years. But new development and a new state law could boost revenue.

Cristina Vargas said Johnny's Tacos—specifically the brisket tacos—are one of her favorite menu items. (Anna Herod/Community Impact Newspaper)
Cristina’s Fine Mexican Restaurant brings 'a little piece of Mexico' to Frisco

Cristina’s Fine Mexican Restaurant is family-owned and -operated and will remain so for the next generation.

Michelle Bronson (left) and Sinead Shirley run Lookin Sharp Family Barbershop in Frisco. (Lindsey Juarez Monsivais/Community Impact Newspaper)
Lookin Sharp Family Barbershop seeks to serve all ages, hair types

Lookin Sharp Family Barbershop opened in 2018 with the mission to serve all hair types.

More than 80 vaping-related health cases have been reported in North Texas so far this year. (Courtesy eldarnurkovic/Adobe Stock)
Vaping illnesses, injuries rise in North Texas; business owners report sales decline

North Texas has the highest number of vaping-related health cases in the state. Meanwhile, vaping businesses are struggling with the rising reports of illnesses and deaths.

Frisco ISD launches vaping prevention initiatives as student referrals increase

As the number of students caught vaping continues to rise, Frisco ISD is rolling out a new initiative to help prevent vaping before students become addicted.

Back to top