Ethos Golf began welcoming players into its 14111 King Road, Ste. 2500, Frisco golf practice and training center with a soft opening in January.

“Whether through our state-of-the-art practice technology, golf fitness equipment or professional instruction referral program, you can take your game to a new level that your playing partners will clearly see,” co-owner Scott Bible said in an email.

Ethos Golf uses digital software to track, map and lock in information on a player’s swing, follow-through and more to study what can be improved, according to its website.

The facility’s main purpose is to give golfers looking to improve their game a place to use high-quality equipment and technology they may not have access to otherwise, Bible said. The building itself is “staff-less,” letting members reserve a time and have the entire space to themselves, similar to private gyms with restricted entrance, Bible said.

“Every adjustment and correction you make can lead directly to better performance on the course,” Bible said.