The two-year-old business started renting out yard signs for an assortment of celebrations, from birthdays to Eid Mubarak, owner Azmina Pirani said. It is a shift from the event entertainment Frisco Family Arts usually offers, such as face painting, balloon twisting and magicians, she said.
Pirani said she had to pivot her business model when scheduled events and birthday parties started getting canceled one after the other.
“They slowly started getting cancelled in March, and then, all of a sudden, in April, everything got canceled and rescheduled to the end of May. But now, those are also getting canceled,” Pirani said. “I had to completely reroute.”
Frisco Family Arts has seen an uptick of inquiries for yard sign rentals, Pirani said, especially signs to celebrate Frisco’s graduating seniors.
“We have ‘ConGRADulations’ signs because I know graduation parties have been canceled for a lot of people,” she said.
Customers can rent yard signs for 24 hours or 36 hours, Pirani said. Signs have been booked out through the rest of April, she said.
“I’m actually thinking about keeping the service up even after the virus is over,” Pirani said.
Frisco Family Arts’ new do-it-yourself art and craft kits have also proven popular for families to keep kids entertained at home, Pirani said.
DIY kits can come with paint sets, watercolors, acrylics, canvases and birdhouses, she said. A kit can be curated based on a customer’s interest or age.
“Every time I put out a new box, it sells out,” Pirani said.
While navigating setbacks due to the coronavirus, Pirani said the challenge has reignited her creativity to keep Frisco Family Arts in business.
“I think every business owner thrives off of working in the unknown,” she said. “This is just one of those cases where you’re just taking it day by day [and seeing] what people want to see how you can mold. My brain is very open to any ideas. Whatever anybody wants, I will make it happen.”
