INSIDE LOOK: Frisco's Amazon 4-star store in Stonebriar Centre features top, local item trends

amazon 4-star store
The Amazon 4-star store is located across from Sephora on the first floor of Stonebriar Centre. (Elizabeth Ucles/Community Impact Newspaper)

The Amazon 4-star store is located across from Sephora on the first floor of Stonebriar Centre. (Elizabeth Ucles/Community Impact Newspaper)

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The store opened Nov. 6. (Elizabeth Ucles/Community Impact Newspaper)
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As of the store's grand opening, there is a "Cozy night in" featured category with related items for sale. (Elizabeth Ucles/Community Impact Newspaper)
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Each item's price tag lists the price, online star rating and number of online reviews. (Elizabeth Ucles/Community Impact Newspaper)
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The store has a toys, kids and baby section with items categorized by age. (Elizabeth Ucles/Community Impact Newspaper)
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Customers can experience electronic device demonstrations and try out products. (Elizabeth Ucles/Community Impact Newspaper)
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Select items come with a customer review from the Amazon website. (Elizabeth Ucles/Community Impact Newspaper)
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The store has a "Trending around Dallas" featured category only found in the Frisco location. (Elizabeth Ucles/Community Impact Newspaper)
Stonebriar Centre is now home to an Amazon 4-star store, the sixth such U.S. location and the first in Texas.

The Frisco store features an average of 2,500 curated products, including products rated four or more stars, top sellers and new and trending products.

“The Amazon 4-star store is a store we’ve built around our customers,” Amazon Director of Physical Stores Drew Sheriff said, "really, to help people find a product that they’ll love.”

Item categories in the store include home and kitchen; toys; baby; kids; devices and electronics; and books. The store also features categories such as most-wished-for on Amazon.com, Amazon devices, top tech gifts, today’s deals and one unique to the Frisco location called “Trending around Dallas.”

As trends change, the store “continually” switches out products daily or weekly, Sheriff said. Single items or entire categories may be switched out, he said.


Price tags on items show their star ratings from the website, the number of reviews from the site and different price points, which depend on if a shopper has a Prime account. Single customer reviews are attached to some items to reflect an item’s overall shopper feedback, Sheriff said.

Stonebriar Centre’s high customer traffic made it an ideal location for the Amazon 4-star store, Sheriff said.

“We’re always looking for really vibrant and great retail locations,” he said. “And this mall, [on the store's] first day, is packed. It’s a great location to introduce the store to Dallas.”

The Amazon 4-star store is located inside Stonebriar Centre on the first floor, across from Sephora. For more information, visit www.amazon.com.
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