Ring the alarm: Frisco unveils new Dallas Cowboys-themed fire truck

The truck is outfitted with the latest technologies in paramedicine and advanced life support, capable of delivering the highest level of pre-hospital care available. (Courtesy city of Frisco)
The truck is outfitted with the latest technologies in paramedicine and advanced life support, capable of delivering the highest level of pre-hospital care available. (Courtesy city of Frisco)

The truck is outfitted with the latest technologies in paramedicine and advanced life support, capable of delivering the highest level of pre-hospital care available. (Courtesy city of Frisco)

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Truck 3 is operating out of Frisco Fire Station 3, which is located at 5449 Warren Pkwy. (Courtesy city of Frisco)
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Truck 3 was purchased as part of the 2015 voter approved bond package for $1.47 million. (Courtesy city of Frisco)
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The Dallas Cowboy paint scheme and graphics were completed at Pierce Graphics, with input from the Dallas Cowboys and the Frisco Fire Department. (Courtesy city of Frisco)
The Frisco Fire Department recently unveiled its newly purchased Truck 3, which features a Dallas Cowboys paint scheme.

In addition to being decked out with Cowboys logos and colors, it is the first Pierce Ascendant 100-foot Aeriel Mid-Mount Ladder Truck in the state. Truck 3 made its Frisco debut Dec. 21 during the Christmas at the Star event.


Truck 3 will operate out of Frisco Fire Station 3, which is located at the corner of Warren Parkway and Legacy Drive. The truck was purchased for $1.47 million, with funding coming from the city’s 2015 voter approved bond package. City officials said the Cowboys colors and graphics, which were added by Pierce Graphics in Appleton, Wisconsin, did not increase the cost of the truck.

The vehicle features a 2,000-gallons-per-minute water pump and a 2,000 GPM waterway and carries both water and firefighting foam. The shorter length of Truck 3’s Ascendant Mid-Mount gives firefighters more maneuverability to reach emergencies in dense areas and on crowded streets. Its aerial ladder can operate at -6 degrees when needed and carries specialized equipment designed for use during high angle rescue emergencies and vehicle extrications, among other rescue incidents.

It also has a “clean cab concept,” which reduces firefighters’ exposure to carcinogens by reducing HVAC particle circulation and through easy-to-clean seats and interior surfaces. The truck will also take care of those rescued at the highest levels available, as it features the latest technologies in paramedicine and advanced life support.
By William C. Wadsack
William C. Wadsack is the senior reporter for the Plano and Richardson editions of Community Impact Newspaper. He previously served as managing editor of several daily and weekly publications in North Texas and his native state of Louisiana before joining Community Impact Newspaper in 2019.


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