The goal was to create a space where members of surrounding communities, such as Flower Mound and Lewisville, could gather, rather than the traditional in and out of a typical coffee shop, said Paul Dietzler, co-owner of Cerulean Blue Coffee House.
“We want people to be able to come in and feel comfortable,” Dietzler said. “Everyone that walks through the door should feel welcome in our space.”
The backstory
Dietzler, who co-owns Cerulean Blue with his wife Jackie, said the coffee shop’s name pays homage to a place both enjoy: Destin, Florida.
“That led us on the journey for the full design of the space, and embracing that feel and comfort you may experience at the beach from a design aesthetic,” Dietzler said.
The journey to opening Cerulean Blue started around 12 years ago when he purchased Expo Home, which he said is when God gave him the vision to open a coffee house to support the local community.
“It's been on our heart for a long time, and that really came to fruition [in 2024],” Dietzler said.
What they offer
Cerulean Blue strives to serve the best cup of coffee, which is sourced from Guatemalan and Honduran farmers, Dietzler said. The menu also includes homemade baked goods, sandwiches, teas and salads.
“First and foremost, we want to deserve the best cup of coffee in the area,” he said.
As part of its effort to give back, the business donates a water filter to a family in Guatemala or Honduras for every 10 pounds of coffee sold within Cerulean Blue. To date, over 300 filters have been donated through Serve Hope International, Dietzler said.
“We just love the fact that, you know these farmers are being financially taken care of, and that we have a personal relationship with them,” he added.
The impact
In addition to two businesses, the Dietzlers run a nonprofit organization called Collective Way, which helps raise awareness for other nonprofits. On a quarterly basis, Cerulean Blue provides an up-to-$25,000 matching donation for a nonprofit organization initiative.
Through the rest of the first quarter of 2024, Cerulean Blue is providing the matching donation to Christian Community Action, which helps tackle food insecurity. The business previously worked with nonprofits such as You Can Free Us as part of its charitable efforts.
“We're all called to a greater purpose and a greater good,” Dietzler said. “We're just really here to bring awareness to critical problems and issues that are happening right in our own communities that we want to go out there and be impactful for.”
Looking ahead
In 2025, Dietzler said the business is focused on expanding its catering business in the community, while continuing to build its connections.
Dietzler added that the business is expected to match a donation for Serve Hope International in the second quarter of 2025.
