The owners of Dearly Beloved Bridal Boutique said they drove past Parker Square a few years ago and fell in love with the area. They said they knew if they ever opened a bridal boutique, it was their ideal location.

“When we started looking at locations for Dearly Beloved we saw quite a few, but nothing compared,” store manager Launa Archibald said in an email.

Brides come in and try on sample gowns—available in sizes 10 through 30—then an order is placed with the designer for a brand-new gown in the size and color the bride selects.

Dearly Beloved prioritizes personalized appointments.

“The day you buy your bridal gown is full of memories, and we wanted to give brides the time and space to create special moments,” Archibald said. “We offer longer appointment times so we can get to know our brides and their vision better, and so we give them the opportunity to take their time and truly soak in everything.”