There's been a trend of gym and fitness places opening in the Flower Mound, Highland Village and Argyle area in 2023. As part of that trend, Community Impact talked with Hotworx owner Heather Lee-Anthony in Northlake about her business amid the influx of fitness facilities in the area.

Hotworx opened in January 2023 and has grown in memberships—more than 700—as people discover they can get a workout that doesn’t require the familiar components of a traditional gym.

Lee-Anthony discussed the last year for the gym, located at 1248 FM 407 W., Ste. 200, Northlake. Hotworx is a virtually instructed exercise program that allows people to experience the “many benefits” of infrared heat absorption, while completing a 30-minute isometric workout or 15-minute high-intensity interval training session, according to Hotworx’s website. The business is open 24 hours a day, seven days a week. The studio has eight saunas, with four of those dedicated for high-intensity interval training.

She said that after going through a family crisis, a friend persuaded her to try Hotworx, and Lee-Anthony fell in love with the concept, and it changed her life, as she lost 52 pounds. She said Hotworx works for both the mental and physical aspects of people's lives.

This interview has been edited for length and clarity.

A number of gyms opened in this area in the last year. Why do you think so many fitness centers have opened?

I wanted to open one where I knew that sports was a big factor. The school district was good, the sports are a big deal, and that's why we ended up in Argyle. ... I think there's a lot of [gym owners] in ... this area that kind of associate health with [living here]. That's why we chose it.

What has this last year been like, and what has been the response to your business?

Absolutely amazing. It's very low impact, our studio, so the amount of people that we get has been fabulous. We get a lot of referrals. ... Honestly, you either love [this workout] or you hate it because it's the heat. I always wanted to bring this specific studio because of how much it helped me in the area where we raised our kids. That's why I opened it here in Argyle because I wanted to bring all the benefits to the people locally to our community, and it’s been absolutely fabulous so much so that we decided to open a secondary one.

What do you hope you can offer people that they may not find elsewhere?

We’re very personable. The girls I have on staff are very chatty. They want to get to know you and your fitness goals, and they want to help you get there, whether it's to lose weight or gain confidence or get your headspace right. It’s kind of an all-in-one package. It’s not just a gym to work out and get strong and lose weight physically—there’s also a mental aspect. I just want people to come in and enjoy it and relax and walk out feeling refreshed.

Do you have any plans for the future you would like to share?

We’re trying to introduce some new workout equipment on the backside—that way we can get more toward the male aspect, the weightlifting. I’m working with corporate on that. Other than that, we’re expanding into Sherman. We’ve got a bunch of new app updates coming out. We’re just looking forward to staying in the community for the next 10 years and growing, and we love being part of the local HOAs and the communities and getting out there and doing school events. Staying connected with our community is a big thing.