Joel De Leon has been in the Tex-Mex and Mexican restaurant business for some time. He owns four other restaurants in other small cities and opened one in Frisco when he saw an opportunity, he said.
“I know there’s plenty of taco places in Dallas, especially near Harry Hines [Boulevard], but not in Frisco, so I decided to bring one here,” De Leon said.
Leo’s Street Taco Co. opened in 2015 serving what De Leon calls authentic Mexican food.
“Personally, I’m not a cook, but I’m a good manager and food critic, so I’m aware what people like or don’t like,” De Leon said. “You can’t satisfy everyone, but we try our best.”
Since opening, De Leon said the feedback from the community has been good, and he expects it to get only better as more companies from California relocate to the area.
“We have a lot of people moving here who are from San Diego and Los Angeles, and they get happy and excited when they see us and try us because this is what they’re used to eating all the time,” De Leon said.
De Leon said that he did not add the word “taqueria” to the signage of the restaurant until later, but when he added the word, the number of customers coming into the restaurant increased, he said. Taqueria is the Spanish word for a Mexican restaurant that specializes in tacos.
“The word ‘taqueria’ defines the authentic Mexican street tacos, and I believe when people see that, they know they’re getting authentic Mexican food,” De Leon said.
Depending on the choice of meat, the price of a taco can range from $1.79 to $2.49. The selection of meats at Leo’s Street Taco Co. includes barbacoa, carnitas and pork al pastor.
Other customer favorites are tortas ($7.99-$8.99) and quesadillas ($6.99-$8.49). De Leon also added a breakfast menu for the weekends. The menu includes breakfast tacos ($1.79-$1.99), huevos rancheros ($7.99), chilaquiles ($7.99) and menudo ($7.99-$9.99).
“People from not only Frisco but Plano, McKinney and Prosper come in, and we want more people coming in through our doors,” De Leon said.
Leo’s Street Taco Co.
2550 Preston Road, Frisco
Hours: Mon.-Fri. 10:30 a.m.-10 p.m. Sat.-Sun. 8 a.m.-10 p.m.