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Austin branding

Austin unveils first-ever city logo

By Ben Thompson

The city's branding reset will officially take place starting in October. The $564,000 initiative was aimed at consistency and public recognition.

More City & County News

Sunrise Homeless Navigation Center
City plans relocation of homeless services hub ...
In Austin, Mainspring Schools is one of several providers requesting funding to help close gaps in state subsidies for early childhood education. (Courtesy Mainspring Schools)
Travis County directs $34M in taxpayer funds ...
Downtown Austin
Austin launches $3M civic comprehensive plan update
Austin Water
Austin Water moves to spend $42M on new east side campus
Austin City Hall
Austin's nearly $2B in recent nonprofit spending mostly on track, auditors report
Travis County Commissioners Court meets at the county courthouse in downtown Austin as officials weigh a $2.2 billion budget proposal for FY 2025-26. (Haley McLeod/Community Impact)
Travis County officials outline priorities for $2.2B budget
Austin police EV
Austin Police Department to roll out first electric pursuit vehicles downtown
Travis County officials looking for permanent location for a mental health diversion center. (Haley McLeod/Community Impact)
Travis County eyes sites for permanent mental health diversion center
Marshalling Yard
Austin reports improved housing results for homeless clients leaving Marshalling Yard shelter
Ted Cruz
Ted Cruz promotes Texas economy, federal reconciliation bill in Round Rock
Austin City Hall
Austin leaders call election for 20% tax rate increase, approve $6.3B budget
Under Central Health's Health Equity Plan, the hospital district has increased funding for specialty care options across the Austin metro. (Haley McLeod/Community Impact)
Another tax hike coming in Travis County for health care services
Austin budget workshop
Council lays out spending priorities ahead of final Austin budget, tax election vote