Lofty Dog welcomes pets, offers specialty products in South Austin

Owner Jon Michelson opened Lofty Dogu2019s South Austin location in 2017. He also owns a location on Anderson Lane.

Owner Jon Michelson opened Lofty Dogu2019s South Austin location in 2017. He also owns a location on Anderson Lane.

Image description
Owner Jon Michelson said customers frequently bring pets to the store, such as cats, dogs and ducks, whether or not the store offers items specifically for them.
Image description
Lofty Dog offers locally made dog treats that look like baked goods.
A locally owned business with locations on Manchaca Road in South Austin and Anderson Lane in Central Austin, Lofty Dog has a staff that can help pet owners find which pet products are right for them, owner Jon Michelson said.

“We are all pet owners, and we care about everyone else’s pets too,” said Michelson, who owns a 120-pound Swiss mountain dog named Mike. “The main reason people come here is because we provide a level of service that we think is not matched.”

A former restaurateur who opened Leaf in Austin 10 years ago, Michelson joined Lofty Dog as a co-owner when the business wanted to expand from its original location in downtown Austin, he said.

The founders sold him the company after opening the Anderson Lane location in 2012. The downtown location closed soon after, but Michelson opened the Manchaca location in May 2017, he said. The new store is something he hoped for from the beginning.

“The most important thing was having the team in place that would allow me to open another location and know the north store could continue to function the way it should,” he said.

Michelson said both locations offer locally made products, such as pet collars, accessories and baked dog treats. They also have traditional pet products like food and toys. Hemp-based CBD treats, oils and ointments have also become popular over the past year.

While 95 percent of Lofty Dog is dedicated to canines, the store offers products for cats, including litter, food and cat trees. Michelson said the split in the store represents the needs of the pets.

“Dogs probably need 95 percent of our attention but cats don’t need a lot,” he said. “Cats need to be fed, need their litter changed, and some like toys.”

The store is “pet-friendly,” and Michelson said customers frequently walk in with animals, including dogs, cats, hogs, birds and reptiles.

On the third Thursday of each month, the South Austin store hosts “poochinis and pedicures” from 6-8 p.m. The event offers donation-based dog pedicures, with proceeds going to area animal rescues, Michelson said. Tito’s Vodka supplies drinks to owners as they wait for their pups to be treated, he said.

Other events, such as pet adoption days, are promoted on the business’s social media accounts.
By Nicholas Cicale
Nick has been with Community Impact Newspaper since 2016, working with the Lake Travis-Westlake and Southwest Austin-Dripping Springs editions. He previously worked as a reporter in Minnesota and earned a degree from Florida State University.


MOST RECENT

Students at Norman-Sims Elementary School and Austin ISD's 124 other schools across the district will now be allowed to remove masks during outdoor physical activities with the permission of a parent or guardian. (Jack Flagler/Community Impact Newspaper)
Austin ISD makes outdoor masking optional, eases other health, safety restrictions

Students engaging in outdoor physical activity will now have the option to remove masks.

House Bill 1024, signed into law May 12, allows restaurants and bars to permanently sell alcoholic beverages to-go. (Courtesy Pexels)
Cocktails to-go are here to stay in Texas: Gov. Greg Abbott signs change into law May 12

Supporters say the change will help restaurants continue to recover from the economic effects of the coronavirus pandemic.

Austin's phased process for moving people experiencing homelessness out of unregulated encampments will roll out through the summer. (Christopher Neely/Community Impact Newspaper)
City officials detail homeless education and enforcement plan with Proposition B ordinances now in effect

The process that will eventually remove the city's homeless encampment begins this month with outreach and warnings and will stretch until late summer with full enforcement.

Residents will have until May 2023 to obtain a Real ID. (Courtesy Adobe Stock)
US Department of Homeland Security extends Real ID deadline until 2023

Drivers will have until May 2023 to get the Real ID, which will be required for adults boarding a U.S. commercial flight.

Susan Bailey was elected president of the American Medical Association in June 2020. (Courtesy American Medical Association)
'I am convinced we will beat COVID': American Medical Association President Susan Bailey discusses vaccine successes, myths, challenges

Bailey was elected president of the American Medical Association in June 2020. Much of the organization's focus during that time has been on vaccine transparency and distribution.

Valentina’s offers breakfast and lunch tacos as well as barbecue. (Courtesy Valentina’s Tex Mex BBQ)
South Austin's Valentina’s Tex Mex BBQ will move to Buda in next year

The business announced it will be moving within the next year.

Under the city of Austin's phased enforcement plan released May 10, citations at public encampments will begin in mid-June to be followed by arrests and clearances in July as necessary. (Ben Thompson/Community Impact Newspaper)
Austin's homeless ordinances back on books May 11, but arrests, camp clearings won't start until July

Austin announced a "phased process" to introduce Proposition B ordinances beginning with one month of outreach followed by one month of warnings and citations before arrests or clearances begin as necessary.

Pfizer vaccines could become available to kids 12 and up as soon as next week. (Courtesy Adobe Stock/Graphic by Justin Howell/Community Impact Newspaper)
FDA expands Pfizer vaccine authorization to children ages 12 to 15 years old

This is the first time people under the age of 16 have been granted access to a coronavirus vaccine.

Butler Park Pitch & Putt reopened to the public in April. (Ben Thompson/Community Impact Newspaper)
Butler Park Pitch & Putt reopens in Austin; turf fields open in Pflugerville and more Central Texas news

Read the latest business and community news from the Central Texas area.

I-35 traffic
State now accepting public input on North Austin I-35 overhaul project

The public now has the ability to review and provide feedback on planning materials for a $400 million I-35 project.