Family business Tennis Zone provides sport’s essentials for South Austin community

 Amy Winton stands with her son Price at the entrance to Tennis Zone, their family-run shop.

Amy Winton stands with her son Price at the entrance to Tennis Zone, their family-run shop.

Image description
Amy restocks shoes. The store offers apparel and accessories.
Image description
Price strings a racket, one of the services Tennis Zone provides customers.
For Chris and Amy Winton, tennis, family and business are one and the same. The couple founded Tennis Zone in April 2016. Located off Hwy. 71 in Oak Hill, the store offers rackets, shoes, apparel and other accessories.

“Our kids grew up playing tennis,” Amy said. “Once they were all grown, we wanted a family business. Tennis is what we know, so this is what we do.”

All three of their children—Justin, Price and Haley—excelled in the sport, competing in national tournaments at the collegiate and professional level. Ironically, Amy describes her family’s obsession with tennis and pathway to the family business as “a fluke.”

“When Justin was 5, we saw an ad in the paper for tennis lessons,” she said. “That’s how it all started.”

Now, Justin and Price coach lessons and work alongside their parents in the store, stringing rackets, managing inventory and assisting customers.

“Austin lacked a tennis shop in the area,” Price said. “There’s too much tennis around here to not have a shop.”

Tennis Zone is a “one stop shop,” Amy said. The store carries a variety of brands, styles and sizes of equipment suitable for beginning players to professional athletes. Their best-selling items are rackets; currently the Babolat Pure Drive, Babolat Pure Aero and Wilson Roger Federer Pro Staff are popular. Tennis Zone also sells accessories, including grips, wristbands, headbands, hats and visors.

“You can actually try the shoes on, try the clothes on, or demo a racket,” Amy said. “When you buy online, you can’t do that.”

Online retailers are Tennis Zone’s biggest competitors, according to Amy.

“We’re still working towards [making a profit], because you know, you have to compete with online sales,” Amy said. “That’s hard. Even though tennis is a small community, it’s still hard to get people to know that we’re here.”

Tennis Zone offers other services, too. For custom racket stringing, Tennis Zone guarantees a 24-hour turnaround. Customers in the market for a new racket can demo up to three at a time to determine their favorite model.

The Wintons interact with customers on a personal level. A family feel is “part of the charm,” Price said.

“We definitely plan to hand our store down to the next generation,” Amy said. “That was the whole point—to build a family business.”
By Taylor Jackson Buchanan
Taylor Buchanan joined Community Impact Newspaper in 2018 after completing a master of journalism degree from the University of Texas. She worked as the senior reporter for Community Impact's Southwest Austin edition and is now the editor for the company's flagship Round Rock/Pflugerville/Hutto edition.


Tacodeli co-owners Roberto Espinosa and Eric Wilkerson opened their first location in 1999. The seventh location for the local chain in Austin will open this summer in Circle C. (Courtesy Tacodeli)
Tacodeli to open a Circle C location this summer

The new location will be the seventh in Austin for the locally based chain, which first opened in 1999.

The city of Austin's Smart Mobility Office has partnered with Ford on self-driving vehicle initiatives. (Courtesy Ford Motor Company)
Austin's transportation department paving the way for rise in autonomous vehicle traffic

Several private companies are working on autonomous vehicle initiatives in Austin in addition to the city's own smart infrastructure planning.

Goodfolks plans to open in late July to early August. (Ali Linan/Community Impact Newspaper)
New restaurant coming to Georgetown; new Hutto community to have nearly 1K lots and more top Central Texas news

Read the top business and community news from the past week from Central Texas.

COVID-19 precautions such as a masking requirement remain in place at Austin-Bergstrom International Airport. (Courtesy Austin-Bergstrom International Airport)
'Signs of hope' on the horizon at Austin-Bergstrom International Airport after year-plus dip in air travel

Rising passenger counts, new airline operations and an increase in vaccinations could all support the airport's recovery in 2021.

Capital Metro bus
Capital Metro announces increased transit services for Austin FC games this season

Capital Metro has increased the frequency of several bus routes for Austin FC game days at Q2 Stadium.

CDC ends all mask requirements for fully vaccinated people

The guidance states fully vaccinated people do not need to wear masks indoors or outdoors.

Students at Norman-Sims Elementary School and Austin ISD's 124 other schools across the district will now be allowed to remove masks during outdoor physical activities with the permission of a parent or guardian. (Jack Flagler/Community Impact Newspaper)
Austin ISD makes outdoor masking optional, eases other health, safety restrictions

Students engaging in outdoor physical activity will now have the option to remove masks.

House Bill 1024, signed into law May 12, allows restaurants and bars to permanently sell alcoholic beverages to-go. (Courtesy Pexels)
Cocktails to-go are here to stay in Texas: Gov. Greg Abbott signs change into law May 12

Supporters say the change will help restaurants continue to recover from the economic effects of the coronavirus pandemic.

Austin's phased process for moving people experiencing homelessness out of unregulated encampments will roll out through the summer. (Christopher Neely/Community Impact Newspaper)
City officials detail homeless education and enforcement plan with Proposition B ordinances now in effect

The process that will eventually remove the city's homeless encampment begins this month with outreach and warnings and will stretch until late summer with full enforcement.