A South Austin star of confectionery decoration looks to expand

Christy Seguin, owner of Cakes Rock
Christy Seguin said she has big plans for her artistic cake business, including a rose garden that will serve as a party venue to show off her dessert sculptures. (Maggie Quinlan/Community Impact Newspaper)

Christy Seguin said she has big plans for her artistic cake business, including a rose garden that will serve as a party venue to show off her dessert sculptures. (Maggie Quinlan/Community Impact Newspaper)

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For The Food Network’s “Halloween Wars,” Seguin created a Headless Horseman cake. (Courtesy Christy Seguin)
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Seguin made a cake of UT Austin’s Bevo in 2019. (Courtesy Christy Seguin)
Christy Seguin is passionate about a lot of things. In the decades between her first decorated Christmas-tree-shaped cake at age 5 and the birthday cake she sculpted for one of Matthew McConaughey’s kids, she dove in head-first to several different careers.The cake artist who lives in Dripping Springs has worked as a personal trainer, real estate agent and the owner of what she said was the largest female-owned landscaping company in East Tennessee before she made her way back to cake decorating.

When she posted a picture of a large realistic horse cake she made for her niece in 2011, requests started coming in almost immediately, she said. In 2013, she launched Cakes Rock, and four years later she secured her space on South Congress Avenue.

Since opening her Cakes Rock store in 2017, she has been featured on Netflix and The Food Network as well as hired by celebrities. For guitarist Jimmie Vaughan’s 70th birthday this March, she and her team made a life-size cake replica of the white Fender electric guitar named for the musician. She has also decorated hundreds of more simplistic wedding and birthday cakes.

“You’re not buying a cake; you are commissioning a work of art,” Seguin said.

One of her team’s recent creations is a miniature version of The Alamo and the Arneson River Theater in San Antonio, complete with running water for a miniature River Walk. In the design, even the trees’ foliage was edible coconut fibers.


Seguin is looking to expand and is in the process of building a rose garden at a new location, which could double as a venue for small parties that feature her cakes.

Seguin’s goal is to make cakes that touch all of the senses, she said, pointing out that she has even made cakes that play music.

“The smells bring back memories,” Seguin said. “That can take you back to childhood.”

Where to watch

“Sugar Rush,” Netflix, Season 2, Episode 6

For a science-themed episode of Netflix original show “Sugar Rush,” Seguin competed for a prize of $10,000.

“Halloween Wars,” The Food Network, Season 11, Episodes 1-3

Seguin created a massive 80-pound cake sculpture in competition for a $25,000 prize during the latest season of “Halloween Wars.”

Cakes Rock

4201 S. Congress Ave., Ste. 101, Austin

877-711-2253

www.cakesrockaustintx.com

Hours: Mon.-Fri. 9 a.m.-5 p.m.;

Sat. 9-11 a.m., by appointment only; closed Sun.
By Maggie Quinlan

Reporter, Southwest Austin/Dripping Springs

Maggie joined Community Impact Newspaper as a reporter in July 2021 after a year spent covering crime, courts and politics at The Spokesman-Review in Spokane, Washington, near the border with Idaho. In Southwest Austin and Dripping Springs, Maggie covers education, business, healthcare, transportation, real estate development and nonprofits. Prior to CI, she graduated from Washington State University, where she was managing editor of the student newspaper and a section editor at her hometown newspaper based in Moscow, Idaho. Maggie dreamed of living in the Austin area for years and feels honored to serve the communities of Southwest Austin and Dripping Springs.