When she posted a picture of a large realistic horse cake she made for her niece in 2011, requests started coming in almost immediately, she said. In 2013, she launched Cakes Rock, and four years later she secured her space on South Congress Avenue.
Since opening her Cakes Rock store in 2017, she has been featured on Netflix and The Food Network as well as hired by celebrities. For guitarist Jimmie Vaughan’s 70th birthday this March, she and her team made a life-size cake replica of the white Fender electric guitar named for the musician. She has also decorated hundreds of more simplistic wedding and birthday cakes.
“You’re not buying a cake; you are commissioning a work of art,” Seguin said.
One of her team’s recent creations is a miniature version of The Alamo and the Arneson River Theater in San Antonio, complete with running water for a miniature River Walk. In the design, even the trees’ foliage was edible coconut fibers.
Seguin is looking to expand and is in the process of building a rose garden at a new location, which could double as a venue for small parties that feature her cakes.
Seguin’s goal is to make cakes that touch all of the senses, she said, pointing out that she has even made cakes that play music.
“The smells bring back memories,” Seguin said. “That can take you back to childhood.”
Where to watch
“Sugar Rush,” Netflix, Season 2, Episode 6
For a science-themed episode of Netflix original show “Sugar Rush,” Seguin competed for a prize of $10,000.
“Halloween Wars,” The Food Network, Season 11, Episodes 1-3
Seguin created a massive 80-pound cake sculpture in competition for a $25,000 prize during the latest season of “Halloween Wars.”
Cakes Rock
4201 S. Congress Ave., Ste. 101, Austin
877-711-2253
www.cakesrockaustintx.com
Hours: Mon.-Fri. 9 a.m.-5 p.m.;
Sat. 9-11 a.m., by appointment only; closed Sun.
