Dripping Springs set for a facelift this summer, with new website, city logo and slogan

The most recent drafts of a Dripping Springs logo and new slogan were presented to Dripping Springs City Council April 13. (Courtesy city of Dripping Springs)
The most recent drafts of a Dripping Springs logo and new slogan were presented to Dripping Springs City Council April 13. (Courtesy city of Dripping Springs)

The most recent drafts of a Dripping Springs logo and new slogan were presented to Dripping Springs City Council April 13. (Courtesy city of Dripping Springs)

Image description
The current Dripping Springs logo and seal. (Courtesy the city of Dripping Springs)
The city of Dripping Springs is working to launch a new city website over the summer, and with it will introduce a new look for the city.

According to a presentation by Communication Director Lisa Sullivan, a city committee has been developing a rebranding plan over the past five months, with feedback from city staff and community leaders. As part of the rebranding, the city will unveil a new city logo and a new slogan.

Sullivan said the city has not undertaken rebranding separate from the visitor's bureau in the past, and hopes the effort will result in a look that reflects the city’s recent growth, dark skies, open spaces and sense of community.

“I'm not talking about changing who we are; it's [about] messaging who we are,” she told city council April 13. “Our brand is not just a logo—it’s our identity, it's our personality, it's our voice”

Dripping Springs currently uses its official city seal as its logo, Sullivan said. The city seal is garnet and gold-colored, featuring a star at the center of a circle. The colors and design are present throughout the current city website, and are similar to the design and colors used by Dripping Springs ISD, she said.


The preferred design for a new logo will maintain the city’s current garnet coloring, but will introduce dark blue, a light blue and green to the city’s color scheme in lieu of gold. “DS,” representing Dripping Springs is located within a multi-colored circle, with three small stars at the top right.

Sullivan said the garnet in the new logo represents community, heritage and schools. The dark blue will represent the city’s International Dark Sky certification, the light blue the city’s picturesque landscapes, and the green to represent the Texas Hill County, she said.

“We wanted to refresh the brand so it doesn't just connect to school colors but reflects what the city is, and all the reasons why people move here,” she said. “We have our own identity, and it’s time to really get our own identity.”

The city’s current slogan, “The gateway to the Hill Country,” may also be updated. Sullivan said that in the past people would drive through Dripping Springs as they traveled to areas like Fredericksburg. Now, Dripping Springs is its own destination, with individuals traveling to enjoy the city’s natural spaces and local businesses, she said.

The rebranding committee suggested using “Open spaces, friendly faces” as a new slogan.

“It kind of ties in with the neighborly [feeling]. It ties in with who we are, the open parks, everything,” Sullivan said.

She said the committee hopes to finalize their decision and edits within the next week or two.
By Nicholas Cicale
Nick has been with Community Impact Newspaper since 2016, working with the Lake Travis-Westlake and Southwest Austin-Dripping Springs editions. He previously worked as a reporter in Minnesota and earned a degree from Florida State University.


MOST RECENT

Tacodeli co-owners Roberto Espinosa and Eric Wilkerson opened their first location in 1999. The seventh location for the local chain in Austin will open this summer in Circle C. (Courtesy Tacodeli)
Tacodeli to open a Circle C location this summer

The new location will be the seventh in Austin for the locally based chain, which first opened in 1999.

The city of Austin's Smart Mobility Office has partnered with Ford on self-driving vehicle initiatives. (Courtesy Ford Motor Company)
Austin's transportation department paving the way for rise in autonomous vehicle traffic

Several private companies are working on autonomous vehicle initiatives in Austin in addition to the city's own smart infrastructure planning.

Goodfolks plans to open in late July to early August. (Ali Linan/Community Impact Newspaper)
New restaurant coming to Georgetown; new Hutto community to have nearly 1K lots and more top Central Texas news

Read the top business and community news from the past week from Central Texas.

COVID-19 precautions such as a masking requirement remain in place at Austin-Bergstrom International Airport. (Courtesy Austin-Bergstrom International Airport)
'Signs of hope' on the horizon at Austin-Bergstrom International Airport after year-plus dip in air travel

Rising passenger counts, new airline operations and an increase in vaccinations could all support the airport's recovery in 2021.

Capital Metro bus
Capital Metro announces increased transit services for Austin FC games this season

Capital Metro has increased the frequency of several bus routes for Austin FC game days at Q2 Stadium.

masks
CDC ends all mask requirements for fully vaccinated people

The guidance states fully vaccinated people do not need to wear masks indoors or outdoors.

Students at Norman-Sims Elementary School and Austin ISD's 124 other schools across the district will now be allowed to remove masks during outdoor physical activities with the permission of a parent or guardian. (Jack Flagler/Community Impact Newspaper)
Austin ISD makes outdoor masking optional, eases other health, safety restrictions

Students engaging in outdoor physical activity will now have the option to remove masks.

House Bill 1024, signed into law May 12, allows restaurants and bars to permanently sell alcoholic beverages to-go. (Courtesy Pexels)
Cocktails to-go are here to stay in Texas: Gov. Greg Abbott signs change into law May 12

Supporters say the change will help restaurants continue to recover from the economic effects of the coronavirus pandemic.

Austin's phased process for moving people experiencing homelessness out of unregulated encampments will roll out through the summer. (Christopher Neely/Community Impact Newspaper)
City officials detail homeless education and enforcement plan with Proposition B ordinances now in effect

The process that will eventually remove the city's homeless encampment begins this month with outreach and warnings and will stretch until late summer with full enforcement.