According to a presentation by Communication Director Lisa Sullivan, a city committee has been developing a rebranding plan over the past five months, with feedback from city staff and community leaders. As part of the rebranding, the city will unveil a new city logo and a new slogan.
Sullivan said the city has not undertaken rebranding separate from the visitor's bureau in the past, and hopes the effort will result in a look that reflects the city’s recent growth, dark skies, open spaces and sense of community.
“I'm not talking about changing who we are; it's [about] messaging who we are,” she told city council April 13. “Our brand is not just a logo—it’s our identity, it's our personality, it's our voice”
Dripping Springs currently uses its official city seal as its logo, Sullivan said. The city seal is garnet and gold-colored, featuring a star at the center of a circle. The colors and design are present throughout the current city website, and are similar to the design and colors used by Dripping Springs ISD, she said.
The preferred design for a new logo will maintain the city’s current garnet coloring, but will introduce dark blue, a light blue and green to the city’s color scheme in lieu of gold. “DS,” representing Dripping Springs is located within a multi-colored circle, with three small stars at the top right.
Sullivan said the garnet in the new logo represents community, heritage and schools. The dark blue will represent the city’s International Dark Sky certification, the light blue the city’s picturesque landscapes, and the green to represent the Texas Hill County, she said.
“We wanted to refresh the brand so it doesn't just connect to school colors but reflects what the city is, and all the reasons why people move here,” she said. “We have our own identity, and it’s time to really get our own identity.”
The city’s current slogan, “The gateway to the Hill Country,” may also be updated. Sullivan said that in the past people would drive through Dripping Springs as they traveled to areas like Fredericksburg. Now, Dripping Springs is its own destination, with individuals traveling to enjoy the city’s natural spaces and local businesses, she said.
The rebranding committee suggested using “Open spaces, friendly faces” as a new slogan.
“It kind of ties in with the neighborly [feeling]. It ties in with who we are, the open parks, everything,” Sullivan said.
She said the committee hopes to finalize their decision and edits within the next week or two.