Urban Mattress, an Austin-owned and -operated mattress franchise, will become Austin Premier Mattress in early April. The company has three locations in the Austin area.

In addition to the name change, the company will begin selling a new line of its own mattresses manufactured in Dallas, said Shannon Reeves, general manager of the Central Austin store.

In January, Urban Mattress announced a store closing sale to prepare for the rebrand, which Reeves said is set to wrap up this month.

Urban Mattress offers Tempur-Pedic mattresses, Vispring mattresses and its own line of mattresses.
  • 5400 Brodie Lane, Ste. 200, Austin; 4001 N. Lamar Blvd., Ste. 200, Austin; 4701 183A Toll, Ste. 17, Cedar Park
  • austin.urbanmattress.com