Family-owned seltzer brand opens new Southwest Austin HQ

Blue Norther Hard Seltzer's new tasting room has Texan design touches, including a cowhide rug. (Courtesy Austin T. Pittman)
Blue Norther Hard Seltzer's new tasting room has Texan design touches, including a cowhide rug. (Courtesy Austin T. Pittman)

Blue Norther Hard Seltzer's new tasting room has Texan design touches, including a cowhide rug. (Courtesy Austin T. Pittman)

Blue Norther Hard Seltzer opened its new South Austin headquarters and tasting room Nov. 5.

With the warehouse space located in The Yard on St. Elmo development at 506 E. St. Elmo Road, Ste. A2, Austin, Blue Norther will also be a venue for live music, according to a news release from the company.


Founder Austin T. Pittman started the company with his son, Austin M. Pittman. The two say they can trace their roots back to an ancestor, James George, who fought in Texas' war for independence from Mexico in 1836.

In keeping with their Texan heritage, the new space has a rustic feel with “Texan flair,” the release said.

The tasting room is open Friday, Saturday and Sunday, while Blue Norther is also sold at H-E-B; Whole Foods Market; Total Wine & More; Spec’s Wine, Spirits & Finer Foods; and other stores in the city, Austin T. Pittman said. The warehouse is also available for private functions, according to the release.
By Maggie Quinlan

Reporter, Southwest Austin/Dripping Springs

Maggie joined Community Impact Newspaper as a reporter in July 2021 after a year spent covering crime, courts and politics at The Spokesman-Review in Spokane, Washington, near the border with Idaho. In Southwest Austin and Dripping Springs, Maggie covers education, business, healthcare, transportation, real estate development and nonprofits. Prior to CI, she graduated from Washington State University, where she was managing editor of the student newspaper and a section editor at her hometown newspaper based in Moscow, Idaho. Maggie dreamed of living in the Austin area for years and feels honored to serve the communities of Southwest Austin and Dripping Springs.