Dripping Springs small business owner Scott Friedeck got his big break in the music industry from George Strait

Scott Friedeck, owner of The Graphic Guitar Guys, started working with guitars in 2011. (Nicholas Cicale/Community Impact Newspaper)
Scott Friedeck, owner of The Graphic Guitar Guys, started working with guitars in 2011. (Nicholas Cicale/Community Impact Newspaper)

Scott Friedeck, owner of The Graphic Guitar Guys, started working with guitars in 2011. (Nicholas Cicale/Community Impact Newspaper)

Scott Friedeck started working in the music industry as a weekend hobby. A roofer by trade with a love of music, he said he began connecting with musicians who had worked at the Memory Lane recording studio and event center in Dripping Springs, which is run by his wife’s family, and helped them sell merchandise at shows.

When he saw artists frequently selling blank guitars and signing them for fans at shows, he said he got the idea of covering a guitar with promotional art or a picture of the artist to make a more unique experience for fans.

Friedeck turned his hobby into The Graphic Guitar Guys, and built music industry relationships while growing a local and national following.

Friedeck said he does not know how to play guitar, and he had to educate himself about the instrument when first putting graphics onto them. While playable, the guitars he uses are not professional grade and are mostly used as wall decorations, sold by artists with prices ranging from $300-$900 as merchandise at their events.

After taking small orders over three years, in 2014, Friedeck got his big break when someone from George Strait’s team gave him a call.


“They had ordered thousands of promotional guitars with graphics from overseas that got stuck in customs,” Friedeck said. “They called me and said, ‘We need 430 guitars in three weeks for a show in Arlington and were told you’re the guy.’”

Friedeck accepted, although his largest single order prior was 34 guitars. But, with the help of some local Boy Scouts who came into his workshop, he said he was able to fill the order and hand delivered them to AT&T Stadium in the Arlington area before the show.

Merle Haggard’s team soon reached out for work, and ever since Friedeck has been filling orders full time for musicians.

“That’s kind of how the model is in music. If you do great, everybody hears about it, and if you screw up, everybody hears about it,” he said. “I’ve been fortunate enough to be in good graces with a lot of people and have been extremely lucky and have worked hard.”

While word of mouth has helped, other times, Friedeck said he has just been in the right place at the right time. This January he met Taylor Swift’s father on an elevator in Nashville, and he has filled two orders for the pop star, he said.

Still, with orders coming in sometimes for hundreds of units at a time, Friedeck said no order is too small. He has created one-off guitars for nonprofit auctions locally, festival promotions and even as an alternative to a wedding guest book, with guests signing a guitar with the bride and groom printed onto it.
By Nicholas Cicale
Nick has been with Community Impact Newspaper since 2016, working with the Lake Travis-Westlake and Southwest Austin-Dripping Springs editions. He previously worked as a reporter in Minnesota and earned a degree from Florida State University.


MOST RECENT

Local Austin act the Peterson Brothers perform at the historic Continental Club in 2019. (Christopher Neely/Community Impact Newspaper)
Austin City Council experiment could send $15 million in hotel taxes to 'iconic' music venues, restaurants

The move represents the latest attempt by the city to save live music venues and restaurants that are struggling through the pandemic.

A proposed mixed-use development at the Brodie Oaks Shopping Center in Southwest Austin would invest $1 billion over a decade and could start construction in 2022 or 2023. (Rendering courtesy Lionheart Places/WP Visions LLC San Antonio)
$1 billion development project on its way to Southwest Austin along Barton Creek Greenbelt

The project would include 3 million square feet of hotel, residential, office, retail and restaurant space along with 13.7 acres of green space.

Early voting opens Dec. 3 for runoff elections for Austin City Council and the Austin ISD board of trustees. (Ali Linan/Community Impact Newspaper)
Austin runoff elections: Who is on the ballot, where to vote and when polls are open

Polls open at 7 a.m. Dec. 3 for early voting in the runoff election. Two Austin City Council positions and two Austin ISD board seats are open.

Texas Gov. Greg Abbott announced Dec. 2 that the Centers for Disease Control and Prevention has allotted 1.4 million doses of the COVID-19 vaccines to the state of Texas. (Courtesy Adobe Stock)
First allotment of COVID-19 vaccinations expected to arrive in Texas in mid-December

About 1.4 million doses of the COVID-19 vaccines have been allotted to the state of Texas and will arrive the week of Dec. 14.

Frontyard Brewing opened Nov. 14 in Spicewood. (Amy Rae Dadamo/Community Impact Newspaper)
New brewery opens in Spicewood and more Central Texas news

Read the latest business and community updates from Central Texas.

Traffic moves along the upper decks of I-35 near downtown Austin on Dec. 1. The Texas Department of Transportation is seeking public feedback on a $4.9 billion project to improve the 8-mile stretch of I-35 through downtown. (Jack Flagler/Community Impact Newspaper)
TxDOT is spending billions to fix I-35 through downtown Austin, but some community members say the state is wrong in its approach

A report from the Texas A&M Transportation Institute released Dec. 1 said the 8-mile stretch of I-35 from Hwy. 290 to SH 71 is the most congested roadway in the state.

Pravo Construction opened a new headquarters at Two Barton Skyway, 1601 MoPac, Austin, on Nov. 1. (Courtesy CBRE)
Now open in Austin: New coffee shop, offices and medical clinics arrive south of river

New businesses operating in Austin include MilkRun, which delivers dairy, meat, produce and other products from local farmers to customers at home.

Graphic of a coronavirus unit
COVID-19 rates after Thanksgiving have yet to climb, but experts say spike could still be coming

As Austin awaits a vaccine whose first doses could arrive by the end of 2020, health officials say the impact of Thanksgiving gatherings on the spread of the virus could take time to show up.

The Texas Higher Education Coordinating Board has launched a campaign to address declining college enrollment numbers across the state since the pandemic started. (Courtesy Pexels)
Texas Higher Education Coordinating Board launches campaign to boost college enrollment

The decline in college enrollment across the state of Texas has prompted several agencies to partner up and create online resources for students and counselors.

Photo of a hand dropping a ballot in a box
Candidates for Austin City Council District 10 face off ahead of Dec. 15 runoff

Incumbent Alison Alter and challenger Jennifer Virden are vying for the seat.

Austin City Hall (Christopher Neely/Community Impact Newspaper)
Public safety, homelessness in Austin take center stage in final forum before District 6 runoff vote

Three days ahead of the first day of early voting for the Austin City Council District 6 runoff election, a final public debate was mostly focused on issues of public safety.