Evo Entertainment CEO looking forward to new Dripping Springs cinema

The theater will be renovated over the next year. (Rendering courtesy EVO Entertainment Group)
The theater will be renovated over the next year. (Rendering courtesy EVO Entertainment Group)

The theater will be renovated over the next year. (Rendering courtesy EVO Entertainment Group)

Evo Entertainment Group is preparing to open its new Beltera Village movie theater July 8, and CEO Mitch Roberts said the Evo team is excited to be a part of the Dripping Springs community.

“It's a beautiful community and a really great spot to be,” Roberts told Community Impact Newspaper earlier this month. “The growth near Dripping Springs is just incredible, and it’s just a great place for families. Belterra Village has some great restaurants in it; they've got great retail tenants and a number of other things planned that really makes that development attractive.”

Evo will be taking over the Belterra Village space that used to be occupied by Sky Cinemas, which announced its closure in May. In July, the theater will reopen in a capacity similar to what former patrons of Sky Cinema would be familiar with. However, Roberts said the group plans for about $1 million in renovations over the next year to make the space more compatible with Evo’s traditional offerings.

“We'll open the theater as it was, just for the sake of speed and wanting to get the theater back open, but in the next six months we're really planning a couple of big things,” he said.

To start, the group will be expanding the theater’s kitchen to better support a full dine-in model. While Sky previously offered mostly counter service, Evo will equip its theater chairs with a button that allows customers to call over a waiter, he said. Orders will be taken from a customer’s chair and delivered into the theater.

The building’s interior will be slowly renovated to add an escalator and expand bar space. Evo also plans to introduce some live programing that will take place at the theater’s outdoor courtyard once the coronavirus pandemic allows.

Evo announced June 18 opening dates for other area theaters that have been closed during the pandemic. In San Marcos, Evo Cinemas Springtown will reopen July 8, while Evo Cinemas Starplex is planning a July 15 reopening. The Evo Fritztown Cinema in Fredericksburg will reopen July 20.

Evo’s New Braunfels Creekside Cinema reopened June 19, while venues in Kyle and Schertz had previously reopened.

The Belterra Village location will be the company’s seventh venue overall.

“We're really excited about adding another community in Central Texas and particularly with such a beautiful theater,” Roberts said. “This opportunity is something that just came to us out of the blue, during a really tough time for the industry. It was great for us to be able to add this.”


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