Kyle asks businesses to become 'certipied' as part of 'Pie Capital of Texas' trademark initiative

Julie Snyder, CEO of the Kyle Area Chamber of Commerce, holds an apron with one of Kyle's potential new logos.

Julie Snyder, CEO of the Kyle Area Chamber of Commerce, holds an apron with one of Kyle's potential new logos.

[gallery ids="302842,302843,302910"]

Aligning its debut with National Pie Day, the City of Kyle is ready to move forward with its plan to become the official "Pie Capital of Texas."

During the Kyle Area Chamber of Commerce meeting on Tuesday, members of Kyle’s staff spoke on the city’s initiative to encourage businesses to become "certipied" and gain the official pie capital trademark.

City Manager Scott Sellers said a community needs a unique draw to generate economic and tourist foot traffic.

“What our group is trying to do is find another reason for people to move to Kyle,” Sellers said. “From a tourism standpoint, we really haven’t had anything built in, so by becoming certified as a city, we have to brand it and [having] the logos with it adds to the argument that we have something unique that you can’t get anywhere else.”

Chief of Staff Jerry Hendrix said that the city has been brainstorming for years on how to brand the city.

Special Events Specialist Sarah Watson said she hopes that identifying the community will bring everyone together.

“There is somewhat of a divide between east-side and west-side Kyle or Hays or Lehman. This one brand helps bring us all together, and it give us something positive to talk about,” Watson said, “One thing that we’ve struggled with our brainstorming sessions and as we grow is who are we? What makes us proud to live in Kyle?”

Along with hosting pie-related events, like the inaugural Pie in the Sky hot-air balloon festival, the city hopes local business becomes a piece of the pie in making Kyle a trademark city.

The initiative asks businesses to incorporate pie into their business. For example, Hampton Inn in Kyle gives out pie-shaped and -scented candles to guest and businesses, and Broadway Bank will be the official sponsor for all pie-eating contests in Kyle. Broadway Bank is looking for a way to make a pie-shaped piggy bank, and Sky Realty Kyle gives pies bearing its logo to new customers who buy a home with them.

"We’re trying to get everyone to buy into the whole pie brand by offering something unique from their business that will become ‘certipied.’ It’s not just that we have a community event. We are putting our business, our resources, our money behind the initiatives,” Sellers said in an earlier meeting. “The more buy-in we get into this brand, the better opportunity we will have as we go out and recruit companies to say ‘Hey, the community supports the brand. This is how they are doing it.’”

Even though Kyle is not yet the official "Pie Capital of Texas," the city has joined the American Pie Council and applied for an official trademark. The city must show it is actively using the trademark to be officiated.

Tonight, Kyle will have what it calls a "procla-pie" at 5:30 p.m. in front of the historic train depot next to City Hall, which will be the official proclamation for Kyle Pie Day.

On March 14, the city asks residents to help someone make a pie for Pi Day—an annual observation of the date matching the mathematical symbol for Pi, or 3.14.

As the project bakes and the plan is more revealed, the city will unveil an online Kyle Style store for visitors and locals to purchase items relating to Kyle or pie. There will be an official website, and the city will continue with having its Pie in the Sky hot-air balloon festival during Labor Day weekend.
By Starlight Williams
Starlight Williams joined Community Impact Newspaper July 2017 after graduating Loyola University New Orleans. She spent her time covering city government, education and business news in the Buda and Kyle area. Starlight moved on from Community Impact July 2018.


MOST RECENT

Central Health administrative building in Austin
Central Health finalizes budget with increased tax rate, more health care services for low-income residents

Local health care district Central Health is budgeting a nearly $20 million increase in health care delivery services for Austin’s low-income residents.

"This season is a big, black box, and there are a lot of unknowns, as far as what the season's going to look like," said Dr. Bradley Berg, a BSW pediatrics doctor in Round Rock. (Courtesy Fotolia)
Baylor Scott & White Health to host 9 Austin-area drive-thru flu shot clinics

"This season is a big, black box, and there are a lot of unknowns, as far as what the season's going to look like," said Dr. Bradley Berg, a BSW pediatrics doctor in Round Rock.

Dr. Sam Rolon is a physician for Baylor St. Luke's Medical Group Creekside Family Medicine in The Woodlands. (Courtesy St. Luke's Health)
Q&A: St. Luke's physician shares advice on flu season, vaccine and prevention

The influenza vaccine is recommended for nearly all patients of all ages ahead of this year's flu season, Dr. Sam Rolon said.

student in mask
TEA launches statewide COVID-19 dashboard for public schools

The Texas Education Agency, in collaboration with the Texas Department of State Health Services, has launched its latest COVID-19 dashboard for positive cases in Texas public schools.

Austin City Limits Music Festival will present a free virtual broadcast from Oct. 9-11. (Jack Flagler/Community Impact Newspaper)
Free virtual broadcast of ACL Music Festival to be held Oct. 9-11 and more Central Texas news

Read the latest business and community news from the Austin area.

Gov. Greg Abbott said Sept. 17 that data from Texas' 22 hospital regions will dictate when certain businesses can reopen at 75% capacity. (Screenshot of Sept. 17 press conference)
Texas Gov. Greg Abbott: Retail stores, restaurants, office buildings, gyms can reopen at 75% capacity as early as Sept. 21

Nursing home and long-term care facilities will also be allowed to reopen for visitation as early as Sept. 24.

The bond proposal seeks voter approval for Proposition A to finance the construction of a public safety center. (Ali Linan/Community Impact Newspaper)
Virtual open houses for $37 million Kyle Public Safety Center election to run through October

The city of Kyle is kicking off a series of five virtual open houses geared toward informing voters about the upcoming $37 million bond election for a new public safety center.

(Courtesy Texas Bean and Brew House)
Texas Bean and Brew House celebrates one year in San Marcos

Texas Bean and Brew House, located at 1328 N. I-35, San Marcos, is celebrating its one-year anniversary Sept. 20.

Army Futures Command leadership tour renovations to the Austin Community College Rio Grande Campus with ACC Chancellor Richard Rhodes and trustee Gigi Edwards Bryant. (Courtesy Austin Community College)
Austin Community College, Army Futures Command to launch software incubator program this winter

The program will be located at the renovated ACC Rio Grande campus in downtown Austin.

Despite a decline in police calls and traffic stops, cite-and-release incidents were up 70%. (Community Impact Staff)
San Marcos PD releases initial cite-and-release data, skewed by pandemic

Despite a decline in police calls and traffic stops, cite-and-release incidents were up 70%.

Kyle City Council voted during its Sept. 15 meeting to change the nearly 180 acres of undeveloped Spooner Tract's zoning. (Screen Shot courtesy city of Kyle)
City of Kyle's 180-acre Spooner Tract primed for large-scale residential, commercial development

A large, rectangular plot of land in Kyle known as the Spooner Tract is now primed for a massive overhaul toward residential and commercial uses.

Typhoon Texas has opened The Patio, a seasonal "eater-tainment" space in Pflugerville. (Courtesy The Patio)
The Patio opens in Pflugerville and more Central Texas news

Read the latest business and community news from Central Texas.