After quitting her high-stress corporate job as the district manager for a major retailer, Angelica Dix decided to stay home with her kids. Five years later, as she considered re-entering the workforce, she saw the hit Netflix show ”Tidying Up with Marie Kondo,” featuring the Japanese organizing consultant and author of the bestselling book “The Life-Changing Magic of Tidying Up.”

“I called my husband, and I said, ‘I can do this. If anyone can do it, I can,’” Dix said.

She launched her business, Dixco Consulting, three years ago in San Marcos to provide life coaching and professional organizing services to clients in the San Antonio, Houston and Austin areas. Inspired by Kondo’s “KonMari” philosophy—if an item doesn’t “spark joy” get rid of it—Dix helps clients downsize their belongings to make way for new accomplishments.

“The state of your home is a reflection of the clutter in your mind,” Dix said. “So as we’re cleaning up your stuff, we’re cleaning up your mind.”

Home organizing is not about tidying a drawer or two. It is re-evaluating the utility of every envelope, sock and spatula in every room—including the garage—and purging accordingly.

“We’ve helped people get rid of paperclips,” Dixco Operations Manager Camille Morgello said.

“We pull out every mug, put it on the counter, and you have to go through each one and decide whether or not it brings you joy,” Dix said.

Dix charges $60 per hour for professional organizing. She also offers a 50-hour package for $2,500 for a complete home transformation.

She sees home organizing as a spiritual undertaking that does not stop with belongings; rather, eliminating is a key step to achieving long-term goals.

Per the Dixco philosophy—summed up in a tidy pyramid diagram Dix presents to every client—once people come up with a vision of what they want to achieve, the next step is to purge the negative thoughts, relationships and material things that do not serve them.

The next step is “Elevate,” in which customers focus on designing a new self-concept and habits to reach that vision.

“Most people try to jump from the vision to the execution,” Dix said. “They’ll say, ‘I have a vision. Why can’t I just do it?’ You have to make changes to your habits and physical surroundings before you can execute your vision.”

Dixco Consulting


Hours: by appointment only