Card My Yard franchise redefines celebrations in Hays County, South Austin in the age of the coronavirus

Mercedes Ojeda and Krissy Spruill service from South Austin to San Marcos, setting up yard-sized greeting cards. (Courtesy Card My Yard-Buda/Kyle)
Mercedes Ojeda and Krissy Spruill service from South Austin to San Marcos, setting up yard-sized greeting cards. (Courtesy Card My Yard-Buda/Kyle)

Mercedes Ojeda and Krissy Spruill service from South Austin to San Marcos, setting up yard-sized greeting cards. (Courtesy Card My Yard-Buda/Kyle)

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Mercedes Ojeda and her business partner are coming up on two years of business with their franchise. (Courtesy Card My Yard-Buda/Kyle)
Image description
Krissy Spruill and her business partner are coming up on two years of business with their franchise. (Courtesy Card My Yard-Buda/Kyle)
Buda and Kyle residents Mercedes Ojeda and Krissy Spruill, respectively, are coming up on two years with their franchise of Card My Yard, a nationwide chain that sells yard-sized greeting cards.

Their franchise serves Buda, Kyle, San Marcos, Wimberley, Manchaca, Driftwood, Maxwell, Martindale and parts of South Austin.

The duo opened their franchise in February 2020 when they wanted to order a set-up and realized there was no franchise servicing their area.

Both women were business owners in their communities, and with their followings, they felt as though they had a leg up, which helped as they did not know how the pandemic was going to shake out.

“What we realized very quickly was that while other businesses were going under, this one was the perfect scenario because you don’t have contact with people,” Spruill said. “This was an outlet for people to be able to celebrate a loved one without a party.”


While the pandemic changed day-to-day life, it seemed as though Ojeda and Spruill opened their franchise right in the knick of time, they said.

“There wasn’t even a moment to breathe, to worry that COVID[-19] was going to take it down because immediately, the orders were flying in. People were realizing very quickly this was going to be a substitute for what would normally happen,” Spruill said.

The women set up shop in their homes, and customers can order online for any occasion from an anniversary to a birthday. Customers can also order “say anything” signs and pick whatever they want to say.

“There’s a graphic for everything, anything under the sun; we can get a graphic for it,” Spruill said.

Once an order has been placed, the two gather the items needed and, depending on the location, one or both will go and set up the signs. The setups are rentals, and the owners must return for them.

“Our other businesses completely failed; if it weren’t for Card My Yard, I don’t know what we would have done,” Odeja said.

737-999-0438. www.cardmyyard.com/buda-texas
By Zara Flores
Zara joined Community Impact Newspaper as a reporter in August 2021. Prior to CI, she interned at Picket Fence Media in Southern California and graduated from Cal State Fullerton where she was assistant news editor for the Daily Titan and copy editor for Tusk Magazine. Zara covers education, business, government and more for Buda, Kyle and San Marcos.


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