'It made such an impression on so many people': San Marcos record store Sundance Records & Tapes to return under new name

Sundance Records & Tapes will open under the name Sundance Record Lagoon in San Marcos on June 1. (Courtesy Nancy Barnard)
Sundance Records & Tapes will open under the name Sundance Record Lagoon in San Marcos on June 1. (Courtesy Nancy Barnard)

Sundance Records & Tapes will open under the name Sundance Record Lagoon in San Marcos on June 1. (Courtesy Nancy Barnard)

Image description
Thomas Escalante, owner of Houston-based Sig's Lagoon Record Shop, announced the reopening of Sundance Records & Tapes under a new name. (Screen shot courtesy YouTube)
A former community music hub and local cultural hot spot for more than three decades until it closed nine years ago, Sundance Records & Tapes will reopen under a new name in June at 241 N. LBJ St., San Marcos.

Tomas Escalante, owner of Sig’s Lagoon Record Shop in Houston, will revive the San Marcos record shop under the new name: Sundance Record Lagoon. Escalante made the announcement via YouTube on March 8.

Sundance Records & Tapes originally closed in 2012, but after the closure owner Bobby Barnard, who died in August 2020, kept supplying Escalante's Houston shop with posters and other inventory over the years, according to Barnard's wife, Nancy.

To kick off a promotional campaign centered on the opening of the new location, Nancy said Zelick's Icehouse, located at 336 W. Hopkins St. in San Marcos, is hosting a three-night event during which she will be selling merchandise from the original Sundance Records store, including T-shirts and a treasure trove of old posters.

"I've never counted ... but I think there is between 1,500 and 2,000 posters that [Bobby] collected over the years that are promotional items from the record companies," Nancy said. "They were used to do window displays when an album was released or to promote a live touring show of the artist in the area."

The event kicks off March 9 from 5-9 p.m. and will also occur during the same hours March 11 and March 13 at Zelick's.

Nancy said March 9 was a particularly fitting day to host the event because that was Barnard's birthday.

Barnard opened the first Sundance Records in 1977 at 120 N. LBJ Drive in San Marcos and then moved a few doors down to 138 N. LBJ Drive in 1985, according to Parker Wright, who will help manage the new Sundance Record Lagoon and was a former employee of Sundance Records & Tapes.

"I remember the first time I walked in there [in 1988] and just being completely mesmerized. It was eye candy," Wright said. "I was just like, 'What is this place?'"

The third location of Sundance Records was situated at 202 University Drive in San Marcos until the business closed for good in 2012. Merchandise sold at the shop included records, tapes, CDs, posters, incense and concert tickets.

Regardless of its location, Nancy said Barnard had a way of decorating the shop that made it a destination spot.

"Bobby had his own way—when he decorated his first store like he did with all of the posters and the picture discs hanging from the ceiling, he created something people had never seen before," she said. "It was like a museum of music and current events combined. It made such an impression on so many people."

Wright said one of the main goals for Sundance Record Lagoon will be to keep the same aesthetic that Barnard had created over the three decades he and Nancy ran the original shop.

The plans are still fluid at the moment, but Wright said it will remain a vinyl-focused store.

"It will be a continuation of the [Sundance] vibe, if we can recreate it," Wright said. "Customer service will be paramount, and we will just do our best to ... make it as cool as we can."
By Brian Rash
Brian has been a reporter and editor since 2012. He wrote about the music scene in Dallas-Fort Worth before becoming managing editor for the Graham Leader in Graham, Texas, in 2013. He relocated to Austin, Texas, in 2015 to work for Gatehouse Media's large design hub. He became the editor for the Lake Travis-Westlake publication of Community Impact in August 2018. From there he became a dual-market editor for Community Impact's New Braunfels and San Marcos-Buda-Kyle editions. Brian is now a senior editor for the company's flagship papers, the Round Rock and Pflugerville-Hutto editions.


student writing on paper
Texas Legislature allows parents to opt for students to repeat grade levels or courses

Senate Bill 1697 is effective for the 2021-22 school year.

At Blue Gecko, a Texas Taco comes with seasoned ground beef, lettuce, tomato, sour cream, cheese and bacon. (Courtesy Blue Gecko)
New taco spot opens in Four Points; roadwork for Austin's Zilker Eagle continues and more Central Texas news

Read the latest business and community news from the Central Texas area, including news on when Lou Neff Road will open in Central Austin.

The Oaks at Slaughter development will have several new businesses opening by the end of 2021. (Deeda Lovett/Community Impact Newspaper)
Shopping coming to Congress Ave.; Pflugerville preps tract near Living Spaces and more top Central Texas news

Read the top business and community news from the past week from the Central Texas area, including news on four businesses coming to Hutto.

Public schools cannot require students, teachers, parents, and other staff members or visitors to wear masks after June 4, Gov. Greg Abbott declared in an executive order issued May 18. (Courtesy Adobe Stock)
Leander ISD 'highly recommends' masks; tax-free weekend tips and more Austin-area news

Read the latest business and education news from the Central Texas area.

School supplies will be exempt from the 8.25% sales tax Aug. 6-8. (Courtesy Adobe Stock)
What to know before the statewide tax-free weekend Aug. 6-8

Customers will not have to pay the standard 8.25% sales tax on select clothing, footwear, school supplies and backpacks under $100.

Mayor Pro Tem Rick Koch announces that a Costco will be opening in Kyle, surrounded by Mayor Travis Mitchell, City Manager Scott Sellers and other council members. (Eric Weilbacher/Community Impact Newspaper)
Mayor Mitchell expresses optimism on infrastructure progress at Kyle State of the City luncheon

Mayor Travis Mitchell spoke of the challenges Kyle faced during the pandemic, the February freeze and its current housing and infrastructure challenges.

Baylor Scott & White Pflugerville
Ascension, Baylor Scott & White to require all employees be fully vaccinated against coronavirus by fall

Ascension and Baylor Scott & White have announced all eligible employees must be vaccinated against COVID-19 in the coming months. 

A new Costco store in Kyle will be opened near Evo Entertainment and Home Depot, and will employ some 225 employees with a $16 per hour starting wage.
Costco inks incentive deal for new Kyle location

A new Costco store in Kyle will be opened near Evo Entertainment and Home Depot, and will employ some 225 employees with a $16 per hour starting wage.

The CDC reversed its masking guidance for fully vaccinated individuals in response to the transmissibility of the delta variant of COVID-19 in a press conference July 27. (Community Impact Newspaper staff)
NEW CDC GUIDANCE: All individuals should wear masks in K-12 schools, including those who are fully vaccinated

The new CDC guidance, announced July 27, also recommends people in areas with "high" or "substantial" levels of transmission wear masks regardless of vaccination status.

Chick-fil-A will open a location in downtown Austin on July 29. (Courtesy Chick-fil-A)
Chick-fil-A coming to downtown Austin; Dutch Bros Coffee opens in Round Rock and more Central Texas news

Located at 600 Congress Ave., Ste. C150, the newest outpost for the fast-food fried chicken giant is locally owned by Luke Steigmeyer.

Hays County's first jail become a USO center for black World War II soldiers before it was turned into a museum.
Courtesy Calaboose Museum of African American History
Calaboose African American History Museum reopens in San Marcos

The Calaboose African American History Museum reopened in June, and is known for hosting festivals and events celebrating African American history and culture.

State Rep. Vikki Goodwin, D-Austin sent a letter July 23 urging Gov. Greg Abbott to allow schools to require masks. (Courtesy Adobe Stock)
Texas state reps. call on Abbott to permit school mask mandates amid rising COVID-19 cases

The letter, spearheaded by Rep. Vikki Goodwin, called upon Gov. Greg Abbott and Texas Education Agency Commissioner Mike Morath to permit school districts to enact mask mandates and provide virtual learning options.