Round Rock communications director announces retirement after 23 years with city

Will Hampton, Round Rock communications and marketing director, announced that he will retire in December. (Courtesy City of Round Rock)
Will Hampton, Round Rock communications and marketing director, announced that he will retire in December. (Courtesy City of Round Rock)

Will Hampton, Round Rock communications and marketing director, announced that he will retire in December. (Courtesy City of Round Rock)

Will Hampton, longtime Round Rock communications and marketing director, will retire next month, according to an announcement from the city.

Hampton will be succeeded by Sara Bustilloz as director. Bustilloz has served as the city's assistant director of communications and marketing for the past four years.


"Will has set a standard of excellence for city communications and will be missed,” City Manager Laurie Hadley said in a statement. “I couldn’t be more pleased to move Sara into the director’s role to build on our already successful communications efforts.”

Under Hampton's direction, his department won more than 100 state and national awards for communication. A reputation for creativity and effective citizen engagement followed, according to the city.

Bustilloz earned her Bachelor of Journalism from the University of Texas at Austin in 2009, followed by certification as a public communicator from Texas Christian University in 2014. She presently serves as the vice president of communications for the board of directors for the Texas Association of Municipal Information Officers.
By Brooke Sjoberg
Brooke Sjoberg is the Round Rock reporter for the Round Rock and Pflugerville/Hutto editions of Community Impact Newspaper. She worked for The Gonzales Inquirer, The Daily Texan and The Daily Dot among other publications before coming to Community Impact. Brooke is from Seguin, TX and graduated from The University of Texas at Austin in 2020. Her last name is pronounced Show-burg.