From supplying campers for weekend trips to producing off-road campers for a traveling business, Princess Craft RV’s products help create stories trekking from Round Rock to locations all across the country.

The backstory

Owner PJ Buerger and her husband purchased the business in 1996, when it was still operating as a manufacturing business in downtown Pflugerville.

The company manufactured office trailers, camping shelves and repaired RVs before transitioning into a dealership model. In 2012, Buerger relocated the company to an old bowling alley in Round Rock where it sits today. When acquiring ownership, Buerger was not an RV owner herself, but she’s learned the ins and outs of the business after nearly 30 years of operation.

“I had no idea when we first decided to go in that direction that it was such a diverse community,” Buerger said. “At this point—even though most companies operate nationally—I know many of the manufacturers and many of the leaders in the industry, and it's quite surprising to me what a small community it is.”


What they offer

At the beginning of its dealership journey, the company was one of the most prominent truck camper dealers in the country, Buerger said.However, as times have changed, so have the offerings of the business.

Nowadays, customers can find truck campers, off-road campers, travel trailers, toy haulers, pop-up trailers and tear drop trailers. They can also purchase RV parts and schedule service visits. The dealership highlights the importance of educating customers by creating YouTube videos and sharing tips for RV owners on a section of its website labeled, “Learning Center.” Buerger said education plays a large role in helping new owners make the best buying decisions.

“I think people are mistakenly thinking sometimes that they need to know everything about it and it's like anything that you do, you really won't know everything about it until you do it for a little bit,” Buerger said. “It's really important for us to help them not only learn how to use the camper, but understand what it's capable of and be able to plan those adventures, and that's part of what dealers do for their community.”


Dig deeper

One of the main misconceptions about the RV industry is that the average buyer is retiring and is purchasing a camper for extensive traveling, but Buerger said this isn’t the case.

“We have everything from people saying I want to buy something interesting and make it a hair salon, or sell cupcakes,” Buerger said. “I have met triathletes that compete and people on the pro tours of bass fishing. All these interesting people come through here.”

Buerger said when the team meets someone using their product for something particularly interesting, they talk with the customer about their story on the business’ podcast, RV Small Talk.


Being a part of each customer’s unique experience adds to her motivation to provide the best service, Buerger said.

“It makes it really fun to get up in the morning and come to work and it makes it really important to get our processes and our customer service correct,” Buerger said. “So when they do walk in with their great story, we can help them. It's easy, it's fun, they're happy, we're happy and we get to be a good part of their journey.”