Without ever having heard the company’s name, fans of sports both local and international may be familiar with the work of Round Rock-based sports lighting company Sportsbeams.

Sportsbeams began in 2014 when three people with experience in studio lighting and light manufacturing decided to start a company and get into the field of sports lighting.

Co-founder and president Russ Schroader said the operation started out small but has evolved.

“We do our own design, engineering and manufacturing, and that makes us kind of unique,” Schroader said.Sportsbeams’ signature product is its high-output LED lights that can change immediately from standard white lights to a range of different colors.

In its eight years of operation, Sportsbeams has outfitted venues ranging from local high school football stadiums to Olympic training facilities in Beijing and Shanghai.


Austin FC fans will recognize Sportsbeams’ work in the unique green lights at Q2 Stadium.

“The crowd goes crazy when they see the green lights,” Schroader said. “It really gives you a sense of satisfaction knowing that ... you’re getting the crowd excited about their team.”However, Schroader said he is most proud of providing lighting for 2021 Super Bowl LV at Raymond James Stadium.“There’s probably two other companies in the nation that could light a Super Bowl,” Schroader said. “It was a huge accomplishment.”

Schroader said plans involve expanding into architectural and railway lighting, but sports lighting will remain the company’s main focus.

“I know that we are providing entertainment to fans everywhere for years to come and in very unique ways that have never been experienced before,” Schroader said. Sportsbeams


6 Indian Meadows Drive, Ste. 510, Round Rock

888-905-6680

https://sportsbeams.com