The new year always seems to bring a fresh start. We are kicking off 2021 with some exciting news for our readers and advertisers. Our Round Rock-Pflugerville-Hutto edition will now become two editions: Round Rock and Pflugerville-Hutto. You will see changes in our editorial content evolve over the next few months as we grow our team so we can deliver even more useful, hyperlocal news. Each edition of these two papers will soon have more stories catered to the area.
You may wonder why we are making the change. Community Impact Newspaper was founded with a mission to build communities of informed citizens and thriving businesses. The Round Rock-Pflugerville-Hutto area has grown and therefore, so has our circulation. Our advertising rates are based on circulation, and we were pricing out some of the small businesses and nonprofits we aim to serve. Splitting this edition into two markets lowers the entry cost to advertise and enables us to deliver more customized content to the residents of these communities.
Small businesses are the heart of our communities, and they need our support now more than ever. We hope you will join us in celebrating changes that benefit us all—businesses, nonprofits, readers and journalists looking for employment. We are humbled and proud to be hiring when so many media organizations are not able to.
Amy Leonard Bryant, General Manager