FIRST LOOK: Nolan Ryan to open Round Rock butcher shop

Legendary baseball player Nolan Ryan has long enjoyed ranching. Now, he and his team are preparing to open a butcher shop in Round Rock to showcase Goodstock, Nolan Ryan Beef and other Texas-made products. (Photo courtesy Nolan Ryan)
Legendary baseball player Nolan Ryan has long enjoyed ranching. Now, he and his team are preparing to open a butcher shop in Round Rock to showcase Goodstock, Nolan Ryan Beef and other Texas-made products. (Photo courtesy Nolan Ryan)

Legendary baseball player Nolan Ryan has long enjoyed ranching. Now, he and his team are preparing to open a butcher shop in Round Rock to showcase Goodstock, Nolan Ryan Beef and other Texas-made products. (Photo courtesy Nolan Ryan)

Long before a 27-year career as a Major League Baseball pitcher, Nolan Ryan dreamed of becoming a rancher.

In fact, he started his first cattle operation when he was 10 years old.

With $1.50 of his savings from a newspaper delivery route, he purchased a day-old dairy calf. Ten days into raising the calf on the rodeo grounds near his home in Alvin, Texas, he convinced his mother the calf was lonely and that he needed to buy another.

“I had this vision of raising a herd of cattle,” Ryan said. “I had it all lined up.”

But by the time Ryan started seventh grade, sports—football; basketball; and, of course, baseball—demanded increasingly more of his time.


“I didn’t know that I was going to have a career out of baseball,” the eight-time All-Star pitcher said. “You never know where life will take you.”

When the big leagues swooped him up just after high school, Ryan made a name for himself on the ballfield. In the years that followed—silhouetted against the bright lights of baseball fields from coast to coast—Ryan, who would be named to the Baseball Hall of Fame in 1999, never lost sight of his first love: raising cattle.

“My intent was always to get back into the business,” Ryan said. “Baseball afforded me that opportunity.”

He said he invested his $36,000 check from winning the 1969 World Series—then triple his salary with the New York Mets—into his first piece of property, a ranch in Gonzales County.

“I still have that property to this day,” he said.

Ryan still works cattle and the land when he visits his Texas ranches. And his cattle operation continues to expand. In 2000, he launched Nolan Ryan Beef. Twenty years into producing beef products that are sold in grocery stores such as Kroger, Ryan is turning his sights to a new venture.

Nolan Ryan Brands is soon to open Goodstock, a butcher shop and retail store in Round Rock.

Goodstock is expected to open in late June. Online retail sales are slated to launch in August. The business is intended to be a one-stop shop for everything a home cook needs to prepare a special meal—from fresh cuts of beef to grilling utensils, aprons, specialty wines and more, Ryan said.

“As our brand has grown and as the beef company has grown, we’ve had more and more calls from folks in this area who really have expressed a desire to buy our product,” said Reese Ryan, Nolan Ryan’s son.

The butcher shop and meat market is intended to be more than simply a place to buy beef, he said. Through opportunities to interact with staff, customers can learn preparation and cooking techniques.

“I think it’s an opportunity for us to educate the consumer,” he said.

“I’m excited for this community to have access for our product,” Reese Ryan said. “I think the demand is there. I think people have had our product in different places, but this is going to be an opportunity for people to come in, access our product in a pleasant retail setting and experience.”

The name Goodstock has several meanings behind it. One is a term that used in the beef industry, referring to cattle that is of top quality.

The name is also “a reflection of our values and what we at Nolan Ryan Beef value as far as the quality of the product and what’s behind that,” Reese Ryan said.

In a poetic nod to Nolan Ryan’s lifelong intertwining passions for baseball and agriculture, Goodstock will be located near Dell Diamond on Palm Valley Boulevard in Round Rock.

“Round Rock welcomed us when we came here with the ball club,” Ryan said. “In return, we wanted to be a good partner in the community and support the community any way we can.”

Goodstock

3800 E. Palm Valley Blvd., Ste. 110, Round Rock

www.goodstocktx.com

By Taylor Jackson Buchanan
Taylor Buchanan joined Community Impact Newspaper in 2018 after completing a master of journalism degree from the University of Texas. She worked as the senior reporter for Community Impact's Southwest Austin edition and is now the editor for the company's flagship Round Rock/Pflugerville/Hutto edition.


MOST RECENT

Snow covers I-45 in Houston during a winter storm that hit Texas the night of Feb. 14. (Shawn Arrajj/Community Impact Newspaper)
Legislators probe energy officials over power failures, lack of preparation heading into winter storm

The Texas Legislature held hearings Feb. 25 with energy companies including Oncor Electric Delivery and the Electric Reliability Council of Texas in response to last week’s historic winter storm, which left millions of Texans without electricity for days.

As many as 31 stores across nine states will be shuttered as Fry's Electronics shuts down due to market changes and the pandemic. (Courtesy Qygen, Wikimedia Commons)
Fry's Electronics calls it quits after nearly 36 years in business

As many as 31 stores across nine states will be shuttered as Fry's Electronics shuts down due to market changes and the pandemic.

A lone runner jogs on a snow-covered road in Austin. Transportation projects across the city were briefly paused due to Winter Storm Uri. (Jack Flagler/Community Impact Newspaper)
ERCOT: Texas power system was less than 5 minutes from collapse during winter storm

ERCOT's CEO offered details into what led to the massive blackouts that left millions of Texans in the cold last week.

cars on snowy road
Texas Disaster Declaration opens door to federal aid for losses sustained during winter storms

Individuals and businesses who sustained losses during the winter storm are eligible for federal assistance, according to a Texas Disaster Declaration approved

ERCOT president and chief executive Bill Magness (left) was joined by the electric grid manager's senior director of system operations Dan Woodfin on Feb. 19 for a briefing on the company's emergency operations. (Screenshot via ERCOT livestream)
ERCOT chief: 'We are completely back to normal operations' as of Feb. 19

Officials with the Texas electric grid manager also said they are preparing for state and federal reviews of this week's power outages.

H-E-B stores across Texas have limited store hours and placed purchase limits on some high-demand products due to ongoing severe winter weather, H-E-B officials announced Feb. 19. (Courtesy H-E-B)
H-E-B, Central Market limit store hours, product purchases due to severe winter weather

H-E-B stores across Texas have limited store hours and placed purchase limits on some high-demand products due to ongoing severe winter weather, H-E-B officials announced Feb. 19.

Gov. Greg Abbott provided updates on the state's emergency response efforts during a Feb. 18 press conference. (Screenshot of April 17 press conference)
Gov. Greg Abbott: Power restored to nearly 2M homes in past day; statewide aid efforts continuing

While power generation has been restored to serve most Texas residents, Abbott said state agencies remain focused on water and food distribution Feb. 18.

Although tens of thousands of megawatts remain off the statewide power grid Feb. 17, Texas Gov. Greg Abbott said relief is on the way for many Texans within the next 24 hours. (Hannah Zedaker/Community Impact Newspaper)
Gov. Abbott: Power restoration on the way for 1M households in next 24 hours

Although tens of thousands of megawatts remain off the statewide power grid Feb. 17, Texas Gov. Greg Abbott said relief is on the way for many Texans within the next 24 hours.

Severe winter weather conditions led to outages throughout the Texas electric system this week. (Iain Oldman/Community Impact Newspaper)
'Something that you could have planned for': How isolated Texas power grid, winter weather left millions without electricity

As of Feb. 17, the Electric Reliability Council of Texas said it was still working to restore electric service to customers throughout the state.

An Austin Fire Department truck drives down Manor Road on Feb. 15. (Jack Flagler/Community Impact Newspaper)
Texans urged to use caution as carbon monoxide cases increase during power outages

Carbon monoxide poisoning calls have increased as people look for ways to stay warm without power and heat.

Many in Texas are battling power outages amid frigid temperatures. (Courtesy Rico Daniels)
Gov. Greg Abbott calls for investigation of ERCOT, Texas' electric reliability council

As of 1:20 p.m., over 4 million customers were out of power, according to ERCOT.

graph showing power demand out pacing grid capacity
Texas enters second day of blackouts

Although outages were initially intended to last for less than one hour, local grid operators are reporting longer outages.