40 North food trailer owner and Hopdoddy creator to open pizzeria in Round Rock

PS35Members of the SMGB Hospitality Group will open a new pizzeria, PS35---which is intended to have an Austin-like vibe---at 1500 S. I-35, Ste. 35, Round Rock, sometime in early April.

Ben Cachila, one of the founding members of SMGB, previously worked with Uchi, a sushi restaurant founded in Austin in 2003 and has since opened additional locations in Dallas and Houston.

Cachila said the restaurant will feature a large indoor space with an outdoor pavilion and stage. The restaurant's owners are building a deck underneath the trees to feature games including foosball and cornhole.

"We want the space to be accessible for families where adults can gather with their friends and drink beers while their kids run around," he said.

The menu will be determined by Clint Elmore, who previously ran 40 North, an Austin pizza trailer.

Early versions of the menu contain some pizza options that Cachila calls "usual suspects." He said the menu will also feature a number of Italian sub sandwiches; gelato; and a bar menu with a selection of beers, margaritas and frozen proseccos.

Cachila said the group chose Round Rock for its new venture because the area does not already have a pizza place with what he described as an Austin-style vibe.

He said PS35 will focus on a 1970s and 1980s atmosphere that will be reminiscent of a retro New York City.

The group opened its first business together, Old Thousand, on East 11th Street in Austin.

Other members of the hospitality group include Larry Perdido, one of the founders of Hopdoddy's Burger Bar, and Christian Romero, who helped develop Yardbird Southern Table & Bar in Las Vegas.