Proposed ‘Domain-like’ development would connect east and west sides of SH 130 with pedestrian bridge

A rendering of a mixed-use development used in the mayoru2019s State of the City address.

A rendering of a mixed-use development used in the mayoru2019s State of the City address.

Image description
A tale of two developments
It was site unseen for a New York-based developer when plans for a new Pflugerville mixed-use development got off the ground four years ago.

“Some things just feel right and you go with it,” Negba Group co-founder Tomas Sheleg said in a meeting with Community Impact Newspaper on May 1.  “We didn’t see the site in person. We just felt like it was the right thing to do.”

Sheleg has seen the site plenty now, as his company did due diligence, met with officials, purchased the property and submitted a master plan for the project to the city of Pflugerville.

The proposed mixed-use development would include approximately 81 acres on the west side of SH 130 south of Typhoon Texas and 31 acres on the east side of SH 130 south of Hendrickson High School.

The project will be vetted by various city departments before votes on zoning, approval of the development and any incentives take place.

The project, which will not be named Northpointe as has been reported, will take on an identity and new name as the process moves forward, Sheleg said.

The development would be the first in Texas for the Negba Group and if approved will take six to eight years to complete with different phases. Residential, retail, dining and entertainment will be part of the project, with a centerpiece pedestrian bridge connecting the properties.

“The bridge would unite the community,” Sheleg said, describing it as an open air, illuminated structure that would be the background for Instagram photos and a gateway to the city for drivers on SH 130.

Pflugerville Mayor Victor Gonzales said the development could be a “Domain or Triangle” for the city. Gonzales mentioned the project during his State of the City address April 2.

“[This development] will be a large footprint but not as large as Stone Hill [Town Center],” Gonzales said, referring to the 196-acre development across FM 685 from Typhoon Texas. “With the Pecan District on the west side of Pflugerville and this development along [SH] 130, these [properties] will have a positive domino effect on the growth of our city over the next 25-30 years.”

Sheleg said his team’s goal for the development includes being relevant in the future, as The Domain has, but that may be where the similarities end.

“We don’t know what we don’t know, but the truth is this makes all the sense in the world,” Sheleg said. “We did look at other projects here, and we have learned from them. We would be stupid to say ‘somebody did something, it was successful, let’s ignore it.’ We want to be relevant and flexible now and in the future.”

The architecture of the buildings throughout the development will take on a European touch when it comes to the sense of scale.

“The height of the buildings, width of roads [and] an area where no cars are allowed in the middle of the project will make the space unique,” Sheleg said. “It won’t be a grid. It will be influenced by Austin and Texas. Simplicity is the essence of sophistication, and we have an open mind going into the project.”

Sheleg said Pflugerville officials, the Pflugerville Community Development Corp. and input from residents have been crucial in “setting the tone” for the type of development the city would like. Sheleg’s company will have offices in Pflugerville soon.

“We love it here,” Sheleg said. “We spend a lot of time here. We like the economics here, the open-minded city, the growth, and we see the potential. It’s just hip. We want to be the heart of Pflugerville.”
By Joe Warner
Joe Warner is managing editor of the nine Austin-Central Texas editions of Community Impact Newspaper. He previously served as senior editor of the flagship Round Rock, Pflugerville and Hutto newspaper. He came to Central Texas from Metro Detroit, where he was editor and general manager of several daily and weekly publications. He is the former president of the Michigan Press Association and was on the MPA board of directors for nine years.


An orange virus graphic that reads "Today's coronavirus data updates"
Travis County reports 753 new coronavirus cases July 8

The Austin MSA is still hovering near Stage 5 risk with 67 new hospital admissions in the past day.

Census worker
2020 census: Bureau prepares nonresponse follow-up field operations

For individuals who have not responded to the 2020 census, one of about 500,000 census takers will visit the their household between Aug. 11-Oct. 31.

Emler Swim School operates 28 year-round locations in Texas and Kansas. (Courtesy Emler Swim School)
Emler Swim School now offering interactive lessons online

Families can choose to receive training via weekly video calls or through instructional videos online.

Dr. Mark Escott, Austin-Travis County interim health authority, said in a July 8 news conference that officials are "desperately trying to avoid" both overcrowding hospitals and shutting down the economy with another shelter-in-place order. (Courtesy ATXN)
If new shelter-in-place orders are needed in Austin, local officials hope to have 'productive dialogue' with Gov. Abbott

With area ICU beds at 85% capacity, officials are preparing the Austin Convention Center to accept hospital patients and are calling on health professionals from around the country to assist in Texas.

Williamson County confirmed cases of coronavirus rose July 7. (Screenshot courtesy Williamson County)
167 additional coronavirus cases, 1 death confirmed in Williamson County on July 7

Currently, 112 patients are hospitalized, and 33 are in intensive care, per the report.

Stage 5 is not triggered by an exact number but could be triggered anywhere above 70 hospitalizations per day over the past seven days, depending on the recent rate of the increase. (Courtesy Travis County)
With 74.8 new hospitalizations per day over past week, Travis County could move into coronavirus risk Stage 5

Under Stage 5, Austin Public Health could suggest only essential businesses remain open.

A screen capture of a virtual meeting of the Travis County Commissioners Court, feauring Gerald Daugherty and Sam Biscooe sitting in the courtroom
UPDATE: Travis County postpones public discussion on Tesla economic incentives until July 14

County commissioners will continue discussions on Tesla with economic development staff at their next regular voting session.

The Texas Education Agency released guidelines about on-campus activities, attendance requirements, and health and safety precautions for the 2020-21 school year. (Courtesy Adobe Stock)
Texas Education Agency issues guidelines for 2020-21 school year

The guidelines address on-campus activities, attendance requirements, and health and safety precautions that should be enforced at Texas schools this year.

Edward Logan is the new CEO of Sport Clips Inc. (Courtesy Sport Clips Inc.)
New Sport Clips Haircuts CEO to succeed founder

In his early work with Sport Clips, Edward oversaw the company-owned stores, taking many of them to top performers within the system.

"We're very aware that we are in the heart of a growing area," Branch Manager Buzz Carruth said in the release. "Right off the edge of the Texas Hill Country, Hutto is a great place to live, work, and play." (John Cox/Community Impact Newspaper)
City Electric Supply Hutto opens as company's 39th Texas branch

"We’re very aware that we are in the heart of a growing area,” Branch Manager Buzz Carruth said in the release. “Right off the edge of the Texas Hill Country, Hutto is a great place to live, work, and play."

In-person appointments for driver license renewal and replacement are now being offered at driver license offices across the state. (Nicholas Cicale/Community Impact Newspaper)
Texas driver license offices reopen for in-person renewal, replacement services

The second phase of reopening announced July 7 expanded services offered at driver license offices.