The city of Round Rock and Round Rock Chamber have partnered in launching the "Round Here, We Rock a Mask" campaign. The effort encourages local businesses to require employees and customers to wear masks during the pandemic.

Flyers will be distributed to area businesses "as a signal that mitigating the spread of COVID-19 is a responsibility shared by individuals and businesses alike," per a June 26 city news release.

The campaign is designed to encourage mask wearing as a means of mitigating the spread of the coronavirus and to protect local hospitals, businesses and residents from continued case spikes.

“We need all people to wear a mask when social distancing is not possible, especially when gathering in close proximity to others when out in public,” Mayor Craig Morgan said in the release. “Additionally, we encourage businesses to require employees and customers to wear masks when social distancing is not feasible."

Chamber board Chair Scott Swindell said in an email that businesses and community members adhering to social distancing and safety provisions will help ensure that local businesses can safely continue operations. Guidelines implemented by the Centers for Disease Control and Prevention encourage social distancing by a minimum of 6 feet, mask wearing while in public spaces and frequent hand washing.

"We know that masks and social distancing work to slow the spread of the virus," Swindell said in the statement. "The track record of other cities demonstrates that coronavirus spread can be mitigated, and businesses can remain open, where masks and social distancing have been widely accepted. We have every reason to expect a similar effort here would be successful also."